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Sponsorship Managers are marketing professionals who work for community-based organisations such as charities, art galleries, museums, sports teams, and services clubs. They secure sponsorship and funding opportunties for their organisation which many include advertising packages, grants, private gifts, and bequests. Sponsorship Managers are also involved in fundraising activities as well as the overall marketing function.
As a Sponsorship Manager you could be developing a corporate sponsorship proposal for a sporting team, applying for a government grant for a charity, negotiating a bequest from a family for a museum, selling sponsorship opportunities to local businesses for a services club, researching businesses within target demographics to identify potential sponsors, meeting with the marketing manager to brainstorm fundraising ideas, or printing advertising banners and signage that includes the logo of corporate sponsors.
Salaries for Sponsorship Managers are usually in the 6-figure range. Larger organisations sometimes offer performance-based bonuses.
There are around 100,000 sales and marketing mangers employed in Australia right now. Some of these are Sponsorship Managers.
Launch your career as a Sponsorship Manager by obtaining a marketing qualification. The minimum requirement is the Diploma of Marketing and Communications, but you would be better served with a Bachelor of Business (Marketing) or Bachelor of Marketing (Psychology). It may also be helpful to gain a supporting qualification in your specialist field such as sports development, club management, fine art, museum and heritage studies, community development.
Source: Australian Government Labour Market Insights 2023
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