Sports Marketer Courses
Sports Marketers promote athletes and teams, engaging fans and generating revenue through research, campaigns, and strong communication skills.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Sports Marketer
Get qualified to work as a Sports Marketer with a course recognised across Australia. Speak to a training provider to learn more.
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Blended, On Campus, Online
The Associate Degree of Sport Business provides practical knowledge in sport management, law, leadership, athlete wellbeing, and governance. It offers a quicker route into the workforce or a flexible way to continue studies alongside other commitments. Covering key areas such as sport analytics and the global sport business environment, it equips students with skills relevant to the industry and serves as a pathway to further study in sport business leadership.
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Blended, On Campus, Online
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Estimated fee
From $49,500
Study mode
Blended, On Campus, Online
The Bachelor of Business (Sport Management) prepares students for dynamic careers in the sports industry by developing essential business skills. This course covers a broad spectrum of sports management, from community-level to Olympic and professional sports. Students gain a comprehensive understanding of the sector while acquiring skills in competition management, inclusion promotion, stakeholder engagement, governance, policy formulation, strategic planning, legal considerations, market research, and l...
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Estimated fee
From $49,500
Study mode
Blended, On Campus, Online
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Estimated fee
From $107,040
The Bachelor of Sport Management equips students with the necessary skills for a management career in sports, physical recreation, or outdoor adventure. Upon graduation, students will be well-prepared to manage professional sport organisations, major sporting events, and sporting facilities. Additionally, they will be adept at managing community sport programs, social development projects, outdoor adventure activities, and active recreation experiences. This degree is ideal for those aiming to confidently...
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Estimated fee
From $107,040
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The Bachelor of Sports Media is tailored for students aiming to pursue careers in the sports media industry. This degree provides the skills necessary for roles within sports leagues and clubs, sports media organisations, and sports agencies. It offers significant applied learning opportunities, allowing students to act as consultants to sporting organisations, thereby developing industry-relevant skills. The course ensures that students are well-prepared for an exciting career in sports media, with pract...
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Related career opportunities
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Common questions
How much do Sports Marketers earn?
The average salary for advertising and marketing professionals in Australia is currently $1,200 per week ($62,400 per annum). These are median figures for full-time employees and should be considered a guide only.
What are the job opportunities for Sports Marketers?
There are 83,400 advertising and marketing professionals employed across Australia right now. Some of these are Sports Marketers. Marketing is a growth occupation in all Australian industries and work sectors, with job opportunities expected to increase over the next 3-5 years.
How do I become a Sports Marketer?
Sports Marketers need university qualifications in sports management marketing, and public relations. Suitable qualifications include the Bachelor of Business (Sports Marketing and Management), Bachelor of Marketing, and Bachelor of Communications (Public Relations). As your career develops, consider the Master of Business Administration (Sports Management) or Master of Applied Marketing.
Source: Australian Government Labour Market Insights 2023
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More information
Sports Marketers are business professionals who market athletes, sports teams, and venues to the general public — advertising and promoting key events and growing the fanbase. They carry out market research to find new and innovative ways of engaging fans and generating revenue.
As a Sports Marketer you could be running a focus group and survey with fans, meeting with the management team to discuss the upcoming budget, developing a corporate package for potential team sponsors, interviewing players to get a take on their personalities and interests, running a game-day social media campaign, approving artwork and copy for display ads at a sports event, or analysing the metrics from a recent cost-per-click advertising campaign.
To succeed in this occupation you’ll need to be confident, highly organised, and have outstanding personal communication skills.
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