Focus on the 'big picture' and learn how to plan and deliver strategic marketing campaigns. From an understanding of the fundamental aspects of the marketing value proposition, to addressing key concepts such as segmentation, targeting, positioning and an effective marketing mix, you'll learn through in-depth studies into consumer behaviour, branding, communication, digital marketing and data analysis.
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Delivery mode
This course is available in the following study modes:
Entry Requirements
There are no formal academic requirements
Academic Entry Requirements
Master of Business Administration Applicants are required to have:
- an undergraduate degree from a recognised Australian tertiary institution (or equivalent) in a business discipline; OR
- an undergraduate degree from a recognised Australian tertiary institution (or equivalent) in ANY discipline and relevant work experience in a role that requires some supervisory and/or discretionary decision making responsibility.
Applicants without a bachelor degree qualification may be admitted to either the Graduate Certificate in Business Administration or (for international students requiring an Australian student visa) the Graduate Diploma of Business Administration on the basis of a combination of:
- prior post secondary study and/or professional attainment; AND
- significant relevant work experience
Upon successful completion of the Graduate Certificate/Diploma, students will then be eligible for admission to the Master Business Administration and receive credit for applicable subjects.
English language requirements
You can normally meet the English Language Proficiency (ELP) requirements for entry to most Charles Sturt University courses by doing one of the following:
- providing evidence of having completed a sufficient standard of study in English
- for undergraduate courses have obtained an Academic IELTS within the last 2 years with:
- a minimum overall score of 6.0
- no individual score below 5.5
- for postgraduate coursework courses have obtained an Academic IELTS within the last 2 years with:
- a minimum overall score of 6.0
- no individual score below 6.0
- for higher degree by research courses have obtained at Academic IELTS within the last 2 years with:
- a minimum overall score of 6.5
- no individual score below 6.0
- obtaining a qualification deemed to be equivalent to Academic IELTS (and its minimum scores) by Charles Sturt.
Course fees
Course fee
$46,680
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For more information about this course and payment options please enquire now.
Related career opportunities
This course will prepare you for the following roles.
About Charles Sturt University
We're committed to advancing higher education and research opportunities for the people of regional Australia. We bring strength and learning back to our regions and together, we make this a world worth living in.
We're improving economic and social wellbeing and creating sustainable ecosystems for future generations.
As Australia's leading regional university, we also promote social justice and human rights for First Nations Australians. We do this both within our regions and across Australia.
Legal name
Charles Sturt University
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