
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMarketing Managers create advertising strategies and identify market opportunities while overseeing a team of copywriters and designers.
Get qualified to work as a Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.
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In Australia, a full time Marketing Manager generally earns $2,200 per week ($114,400 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience and technical expertise you can expect a higher salary than people who are new in the role.
There are approximately 81,600 Advertising and Marketing Managers employed in Australia right now, and this job has been growing significantly over the past 5 years. Marketing Managers are employed by larger organisations in all industry groups and employment sectors.
Source: Australian Government Labour Market Insights
Marketing Managers are usually degree qualified but you could also try the Advanced Diploma of Marketing and Communication. This course takes 12-24 months to complete.
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products and services — and usually manage a small team of copywriters, graphic designers, assistants and social media co-ordinators.
As a Marketing Manager you might be researching customer demographics and consumer behaviour, submitting a marketing plan to the executive team, overseeing the design of ads and brochures, or approving the copy on the company website and Facebook page.