The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals.
You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders.
The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.
The course is academically rigorous, practically orientated and globally relevant.
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Delivery mode
This course is available in the following study modes:
Locations
Grattan Street, Parkville 3010
Entry Requirements
There are no formal academic requirements
Have completed an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation AND
Submit a 500 word personal statement outlining why you wish to be considered for this course.
Course fees
Course fee
$53,094
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For more information about this course and payment options please enquire now.
Related career opportunities
This course will prepare you for the following roles.
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