Digital Marketing Manager Courses

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What does a Digital Marketing Manager do?

A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using emails, social media, blogs and websites. Digital Marketing Managers create online content such as blogs or videos and ensure it conveys on-brand and appropriate messages for an audience. You might also monitor online customer activity and update websites and social media platforms.

A Digital Marketing Manager needs to have strong leadership skills and excellent time management. You should be aware of current trends and have a strong understanding of your product or service. You should also understand your customer base and be able to communicate with your audience. Digital Marketing Managers need to be creative and able to come up with new ideas quickly.

Digital Marketing Manager Courses

There is one course available for people who want to become a Digital Marketing Manager.

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FAQs

How much does a Digital Marketing Manager earn?

In Australia, a full time Digital Marketing Manager generally earns $1,450 per week ($75,400 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

What are the job opportunities for a Digital Marketing Manager?

This is a developing industry and has seen a big increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Manager. Digital Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Job Outlook 2020

How do I become a Digital Marketing Manager?

An Advanced Diploma of Digital Marketing is an ideal course if you’re planning a career as a Digital Marketing Manager. This qualification explores ways to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.

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Job Pathways

Here are some potential career pathways within digital marketing and marketing. Click on the occupation for information on the course you should enrol in to start your journey.

Sourced from The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au) funded by the Australian Government Department of Education and Training and MySkills.gov.au.