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A Data Analyst interprets information and uses it to improve the way a company does business. You’ll use various methods to collect information and analyse data to look for patterns or trends. A Data Analyst might try to increase profits, reduce costs or encourage more customers. You might prepare a report on your findings or recommend actions for the company to take based on your analysis.
Data Analysts need to have strong analytical skills and be able to interpret information accurately. You’ll need to understand a company’s needs and be able to develop appropriate strategies. Data Analysts should be good with figures and able to communicate their findings effectively.
There are 2 courses available for people who want to become a Data Analyst.
Possible job outcomes:
This course provides students with the foundation needed to create a data-driven digital marketing strategy to real-world challenges marketers confront daily. Diploma of Digital Marketing focuses on the background information and frameworks analysts need to be successful in today's digital business world. Learn more.
Take your marketing skills and knowledge to a whole new level with the 10787NAT Advanced Diploma of Digital Marketing. During this 12 month nationally recognised qualification, you’ll develop a digital marketing plan — then implement the plan using web analytics tools, paid search campaigns, email marketing, website optimisation, display and video advertising. The course also covers: content strategy, SEO, and social media. Enquire now for the next intake dates and entry requirements. Learn more.
In Australia, a full time Data Analyst generally earns $1,400 per week ($72,800 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen strong growth in employment numbers over the last five years. There are currently 51,400 people working in this area in Australia and many of them specialise as a Data Analyst. Data Analysts may find work across all regions of Australia, particularly in larger towns and cities.
Source: Australian Government Labour Market Insights
If a career as a Data Analyst interests you, consider enrolling in an Advanced Diploma of Digital Marketing. This course will give you the skills and knowledge to create digital marketing plans, use web analytics, engage paid search campaigns and conduct email marketing and website optimisation. You’ll also explore topics including content strategy and social media.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Social Media Coordinator
$960 weekly pay
Digital Marketing Assistant
$1,250 weekly pay
Email Marketing Specialist
$1,300 weekly pay
Search Engine Optimisation Specialist
$1,540 weekly pay
SEM Specialist
SEO Specialist
Social Media Manager
Data Analyst
$1,400 weekly pay
Digital Business Analyst
$2,100 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Head of Digital Strategy Transformation
$3,500 weekly pay
Learn more about Data Analyst courses in your area.