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Marketing Analyst Courses

A Marketing Analyst evaluates market trends and consumer data to guide companies in developing effective marketing strategies.

AI Exposure

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AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

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How do I become a Marketing Analyst

Get qualified to work as a Marketing Analyst with a course recognised across Australia. Speak to a training provider to learn more.

Bachelor of Applied Business (Marketing)

Estimated fee

From $58,200

Duration

24 months

Study mode

Online

The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets.

Career opportunities

Estimated fee

From $58,200

Duration

24 months

Study mode

Online

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Bachelor of Business (Analytics and Analysis)

Estimated fee

From $27,942

Duration

3 years

Study mode

On Campus

The Bachelor of Business (Analytics and Analysis) equips students to thrive in dynamic business environments. Learn to interpret business data, identify patterns, and uncover opportunities amidst change. Enhance leadership skills to tackle challenges in people, processes, technology, and strategy. Develop fluency in business and tech communication. Sharpen strategic thinking to predict business challenges and leverage data for innovative solutions.

Career opportunities

Estimated fee

From $27,942

Duration

3 years

Study mode

On Campus

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Bachelor of Business (Digital Marketing)

Estimated fee

From $60,000

Duration

3 years

Study mode

On Campus

The Bachelor of Business (Digital Marketing) equips students with skills in campaign development, implementation, and management. They will learn to handle diverse, data-driven digital marketing strategies and adapt to evolving trends for traffic optimization. The curriculum includes preparation for industry certifications, fostering proficiency in business economics, consumer behaviour, digital communication, problem-solving, negotiation, team building, and strategic thinking. Our faculty ensures readine...

Career opportunities

Estimated fee

From $60,000

Duration

3 years

Study mode

On Campus

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Bachelor of Business Analytics

Estimated fee

From $30,489

Duration

3 years

Study mode

On Campus, Online

The Bachelor of Business Analytics equips students with skills in data visualisation, statistical, and analytical tools. It also imparts a solid understanding of organisational issues from managerial, financial, and human perspectives. This comprehensive approach enables students to make informed and insightful decisions, combining technical proficiency with an in-depth grasp of business contexts. The course prepares graduates for roles that require the ability to analyse data effectively and understand i...

Career opportunities

Estimated fee

From $30,489

Duration

3 years

Study mode

On Campus, Online

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More information

A Marketing Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in marketing departments, research firms, or consultancies. Marketing Analysts focus on gathering and analysing data on consumer demographics, preferences, needs, and buying habits. You’ll prepare reports and present findings to help companies develop effective marketing strategies and make informed business decisions.

Marketing Analysts play an important role in shaping a company’s marketing efforts. You’ll need to be detail-oriented and analytical and be able to interpret data trends. You’ll collaborate with marketing teams and management to ensure that marketing campaigns are targeted and effective, helping the company achieve its business objectives.

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