Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.
The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.
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Delivery mode
This course is available in the following study modes:
Locations
UNSW Sydney, High St, Kensington 2052
Entry Requirements
You must meet ONE of the following requirements:
Completed Year 12 (ATAR optional) with ATAR score 83.00 or equivalent.
Assumed knowledge
Mathematics Standard 2 or Mathematics Advanced (depending on major)
English language requirements
You may be asked to provide evidence of your English proficiency to study at UNSW depending on your educational background and citizenship. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why UNSW requires a minimum English language competency for enrolment.
If you’re completing an Australian Year 12 qualification (e.g. NSW HSC or equivalent), you do not need to provide anything extra to prove your proficiency. Your qualification will be used as evidence of your English proficiency.
If you do need to provide evidence of your English proficiency, this will be indicated in your application. You can prove this by providing evidence that you meet one or more of the following criteria:
- English language tests and university English courses:
- IELTS Academic version only: 6.5 overall
- TOEFL Internet-based Test (iBT): 90 overall
- Prior study in the medium of English
- Other qualifications
Course fees
Course fee
$41,000
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Related career opportunities
This course will prepare you for the following roles.
About University of New South Wales
UNSW is at the heart of the sophisticated global knowledge system that is shaping our future. Since our foundation in 1949, we have strived to create and share critical knowledge for the benefit of society, with lasting impact. The strategies produced and implemented across our university are strengthening our ability to achieve these goals, now and into the future.
It is our privilege to shape the next generation of global thought leaders, entrepreneurs, and trailblazers.
Legal name
University of New South Wales
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