University of New South Wales
Bachelor of Psychological Science (Marketing)
Nationally Recognised Higher EducationMarketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.
The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.
Delivery mode
University of New South Wales offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Blended
Combine the flexibility of online learning with the support of on campus learning.
- UNSW Sydney, High St, Kensington, NSW
Entry requirements
Domestic Students
- Completed Year 12 (ATAR optional) with ATAR 83.00 or equivalent
Course fees
Career opportunities
The Bachelor of Psychological Science (Marketing) will prepare you for the following roles.
Marketer
A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange vari...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
About University of New South Wales
UNSW is at the heart of the sophisticated global knowledge system that is shaping our future. Since our foundation in 1949, we have strived to create and share critical knowledge for the benefit of society, with lasting impact. The strategies produced and implemented across our university are strengthening our ability to achieve these goals, now and into the future.
It is our privilege to shape the next generation of global thought leaders, entrepreneurs, and trailblazers.
