
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Marketer promotes products and brands, develops campaigns, conducts research, and generates publicity while communicating with stakeholders.
Get qualified to work as a Marketer with a course recognised across Australia. Speak to a training provider to learn more.
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In Australia, a full time Marketer generally earns $1,440 per week ($74,880 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to see a strong increase in employment numbers in coming years. There are currently 51,400 people working in this industry in Australia and many of them specialise as a Marketer. Marketers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Marketer, consider enrolling in a Bachelor of Marketing and Communication. You’ll learn to understand consumer behaviour, research your market and develop effective media campaigns. A Diploma of Marketing and Communication, Advanced Diploma of Marketing and Communication, Bachelor of Applied Business (Marketing) and Bachelor of Business (Marketing) may also be suitable.
A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange various promotional activities. Marketers conduct market research and generate positive publicity for clients. You might focus on a particular area of marketing such as social media campaigns or advertising.
Marketers should have excellent interpersonal skills and be strong communicators. You’ll need to understand current trends and be comfortable liaising with a range of stakeholders. Marketers must enjoy working in a team environment and be able to come up with creative promotional ideas.