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A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange various promotional activities. Marketers conduct market research and generate positive publicity for clients. You might focus on a particular area of marketing such as social media campaigns or advertising.
Marketers should have excellent interpersonal skills and be strong communicators. You’ll need to understand current trends and be comfortable liaising with a range of stakeholders. Marketers must enjoy working in a team environment and be able to come up with creative promotional ideas.
There are 9 courses available for people who want to become a Marketer. These are the top 5 most popular courses.
Possible job outcomes:
The BSB60520 Advanced Diploma of Marketing and Communication is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research. The BSB60520 Advanced Diploma of Marketing and Communication is a nationally recognised training qualification and part of the official Business Services Training Package..
Average duration: 12 months.
Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets and financial plans, workplace innovation, project work. Enquire now for the list of study units, entry requirements, and upcoming enrolment dates..
The Bachelor of Psychological Science (Marketing) underscores the vital role of marketing across diverse economic sectors, spanning both local and global arenas. It encompasses understanding customer needs, pinpointing potential markets, crafting suitable products and services, effectively conveying these offerings to customers, and ensuring their accessibility in the market. This study bridges psychological insights with core marketing principles..
Average duration: 3 years.
Get the technical skills and industry knowledge you need for a dynamic career in marketing and content management. The Bachelor of Marketing and Communication is perfect for advertising, brand, and marketing managers as well as content writing professionals. Marketing executives need a solid understanding of consumer behaviour and the skills to research the market and develop effective media plans. The Bachelor of Marketing and Communication will help you develop the expertise you need to deliver effective marketing strategies for your clients. Ready to begin your professional journey into sales and marketing? Enquire now for admissions information, marketing career outcomes, and degree opportunities near you..
Average duration: 36 months.
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..
Average duration: 24 months.
In Australia, a full time Marketer generally earns $1,440 per week ($74,880 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to see a strong increase in employment numbers in coming years. There are currently 51,400 people working in this industry in Australia and many of them specialise as a Marketer. Marketers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Marketer, consider enrolling in a Bachelor of Marketing and Communication. You’ll learn to understand consumer behaviour, research your market and develop effective media campaigns. A Diploma of Marketing and Communication, Advanced Diploma of Marketing and Communication, Bachelor of Applied Business (Marketing) and Bachelor of Business (Marketing) may also be suitable.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Brand Ambassador
Brand Designer
$1,250 weekly pay
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Officer
Media Planner
$1,442 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Social Media Coordinator
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Social Media Manager
Sports Marketer
Learn more about Marketer courses in your area.