Product Management: Foundations

Product management is about driving every moment of a product lifecycle to effectively take a new product or service from idea to market.

With such a broad spectrum of people and tasks to oversee, Product Managers are ‘jacks of all trades’ who sit at the center of all activities and have skills across management, analytics, and creative fields. They are a vital component of any organisation’s success, in charge of aligning a company’s objectives with market needs, reducing the risks of failed products, and future-proofing a business by constantly working on the “next big thing”.

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