A Diploma of Social Media Marketing is a great way to tap into a new way of marketing for modern businesses. Whether you’re promoting your own brand or working for a larger business or organisation, digital marketing is an essential way of doing business in today’s competitive market. This course will prepare you for work in social media management, digital marketing or just give you the skills to market your own products or business online.
The Diploma of Social Media Marketing covers a range of topics to help you get started in a digital marketing career. You’ll explore a range of online marketing strategies such as email marketing and personal branding. You’ll learn how to plan for both mainstream and niche social media campaigns and manage personal and organisational blogs. The course will also show you how to interpret market trends and developments.
Working in social media marketing is an excellent career choice if you enjoy being creative and staying on top of current trends. This industry is fast-paced so you’ll need to be organised and able to come up with new ideas quickly. It’s important that you are passionate about your product or brand and familiar with all social media platforms. You’ll need to be able to communicate well with your team members and also with your social media audiences.
A Diploma of Social Media Marketing is an ideal course of study for the following careers:
Social Media Manager
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Social Media Manager looks after the social media accounts of a business or organisation. They create content for social media such as blogs, photos or videos and post it online on behalf of their organisation. Social Media Managers also monitor relevant social media activity and respond to online comments or queries. They might analyse social media data and information and make recommendations to other company departments.
Digital Marketing Assistant
Digital Marketing Assistants help to create and monitor online marketing material for their organisation. They manage social media accounts and develop online marketing campaigns including emails and blogs. Digital Marketing Assistants also update their company’s website with current and relevant information and graphics. They may have to create or source suitable content to market products or services.
Brand Manager
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Brand Manager maintains the public image of a company or product. They’ll ensure the image customers have is consistent with what the company is trying to portray. Brand Managers might research public opinion and analyse that data. They might suggest strategies to maintain or improve the current image. Brand Managers will ensure all company materials are on-brand or carefully manage the introduction of new material such as logos or websites.
Higher education pathways
A Diploma of Social Media Marketing is a great way to develop your skills in digital marketing. You might decide to strengthen your skills in this area with a Diploma of Marketing and Communication or a Diploma of Graphic Design. You could also further your knowledge with an Advanced Diploma of Business or an Advanced Diploma of Digital Marketing.
If you decide to further your career in social media marketing services you could enrol in a university degree such as a Bachelor of Communication (Digital and Social Media) or Bachelor of Arts (Social Media). This will further develop your skills and broaden your career opportunities. A university degree may allow you to take on a digital marketing position with more responsibility. You may be able to use a Diploma of Social Media Marketing as a pathway to these courses.
Getting started
If you’re interested in enrolling in a Diploma of Social Media Marketing, start by requesting information from different course providers. You need to find out information including the duration of the course, costs, any prerequisites and the content the course will cover. There might be some variation between course providers, so getting all the details will make it easier to compare and find the right course for you.