Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and services. They develop company logos, tag-lines and catch phrases, advertising campaigns, and communication strategies.

As a Brand Manager you might be revamping the logo for a long established product, liaising with the media in the lead-up to a new product launch, carrying out market research on the way the company brand is perceived by consumers, or meeting with the executive team to review the marketing strategy.

Future demand High
Average yearly income $117,000
Skill level Advanced

How do I become a brand manager?

All skill levels Beginner Experienced
BSB40820

Certificate IV in Marketing and Communication

Online
8 - 18 months
$1,250 - $5,009
  • There are no mandated entry requirements.
Additional requirements may apply.
10904NAT

Diploma of Social Media Marketing

Online
12 - 24 months
$4,295 - $6,105
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Applied Business (Marketing)

Online
24 months
$58,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
BSB60520

Advanced Diploma of Marketing and Communication

Blended, On Campus, Online
6 - 30 months
$0 - $21,600
  • At least 4 years work experience in a related field OR
  • Completed Diploma of Business or equivalent qualifications OR
  • Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
Additional requirements may apply.
  • At least 4 years work experience in a related field OR
  • Completed Diploma of Business or equivalent qualifications OR
  • Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
  • Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
Additional requirements may apply.

Bachelor of Arts (Marketing)

On Campus
3 years
$0 - $29,055
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Commerce (Marketing)

Blended, On Campus
3 years
$0 - $50,976
  • There are no mandated entry requirements.
Additional requirements may apply.

Master of Marketing

Blended, On Campus
12 - 24 months
$0 - $78,000
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Diploma in Marketing

On Campus
6 - 12 months
$0 - $15,400
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Master of Marketing Management

On Campus
24 months
$54,000 - $75,040
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How do I become a sales manager?

22nd December 2022)

How to start a career in Social Media Marketing

4th August 2021)