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Social Media Manager Courses

A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content such as posts, photos and videos. Social Media Managers monitor activity on social media and may respond on behalf of an organisation. You might also analyse social media trends and use them to increase sales or encourage new customers.

Social Media Managers need to be excellent communicators. You should be aware of current trends and be familiar with a range of social media platforms. Social Media Managers should be creative and be able to think outside of the box. It’s important that you understand your company’s needs and can work to a company strategy.

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Popular Social Media Manager Courses

There are 3 courses available for people who want to become a Social Media Manager.

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Frequently Asked Questions

How much do Social Media Managers earn?

In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

What are the job opportunities for Social Media Managers?

This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Job Outlook 2020

How do I become a Social Media Manager?

If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.

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Job Pathways

Here are some potential career pathways within digital marketing, marketing and social media marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.