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A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content such as posts, photos and videos. Social Media Managers monitor activity on social media and may respond on behalf of an organisation. You might also analyse social media trends and use them to increase sales or encourage new customers.
Social Media Managers need to be excellent communicators. You should be aware of current trends and be familiar with a range of social media platforms. Social Media Managers should be creative and be able to think outside of the box. It’s important that you understand your company’s needs and can work to a company strategy.
There are 21 courses available for people who want to become a Social Media Manager. These are the top 5 most popular courses.
Possible job outcomes:
Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates. Learn more.
The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments. Learn more.
The Dual Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication offers a dynamic blend of knowledge and skills necessary for success in the competitive business world. This program empowers students to master the art of starting and managing new ventures while gaining expertise in strategic marketing and effective communication techniques to drive business growth and build strong brands. Learn more.
The Bachelor of Communication equips students for creative and innovative media and communication throughout their careers. It lays a strong foundation in writing, industry engagement, practical production skills, and critical thinking. The course encompasses various communication forms, such as emerging media platforms, social media, mobile media, and screen, audio, and written mediums. Students learn to effectively convey messages from concept to delivery and develop industry-focused communication tactics by collaborating with real organisations, gaining firsthand strategic industry experience. Learn more.
Want to become a professional journalist? Whether you dream of working for an international media outlet or creating your own news channel, studying a Bachelor of Journalism will help you achieve your dreams. Contemporary Journalists need a wide range of technical skills including writing, storytelling, photography, video editing, and content development. The Bachelor of Journalism delivers all these skills as well as the critical thinking and intelligence to tell the stories that matter in a way that’s authentic and appealing. If you’re ready to enquire to launch your career in journalism enquire now for admission criteria, study units and elective choices, plus the list of universities offering this degree program. Learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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Here are some potential career pathways within digital marketing, marketing and social media marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Communications Coordinator
$1,500 weekly pay
Digital Content Coordinator
$1,250 weekly pay
Digital Content Creator
Digital Content Writer
Digital Copywriter
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Email Marketing Specialist
Media Analyst
Multimedia Specialist
$1,538 weekly pay
Online Content Creator
Search Engine Optimisation Specialist
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Media Coordinator
$1,150 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
$1,400 weekly pay
Content Marketing Manager
Data Analyst
Digital Business Analyst
$2,100 weekly pay
Digital Campaign Manager
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Social Media Manager
Web Content Manager
Marketing
Marketing Assistant
Brand Ambassador
Brand Designer
Communications Adviser
$1,730 weekly pay
Communications Officer
International Marketing Specialist
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Coordinator
Media Officer
Media Planner
$1,442 weekly pay
Media Researcher
$1,346 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Account Director
$1,920 weekly pay
Advertising Account Executive
Advertising Executive
Brand Manager
Campaign Manager
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Community Relations Manager
Creative Director
$2,548 weekly pay
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Performance Manager
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Executive
Public Relations Manager
Sports Marketer
Social Media Marketing
Learn more about Social Media Manager courses in your area.