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The University of Melbourne

Bachelor of Commerce (Marketing)

Study mode

On Campus

Duration

3 years

Course fees

Unknown

Marketing is integral in selling products or services in an effective and profitable way, no matter the size of the business. It influences brand and corporate strategy. Using research and customer insight, marketing champions the voice, wants and needs of the customer to shape the product, service or delivery.

Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best.

Marketing allows you to manage a brand and contribute to an organisation’s business strategy. This is relevant within large organisations as well as start-ups or new businesses.

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Delivery mode

This course is available in the following study modes:

Locations

Grattan Street, Parkville 3010

Entry Requirements

You must meet ONE of the following requirements:

Completed Year 12 (ATAR optional) with ATAR score 92.00 or equivalent.

Prerequisites

These are the subjects (with minimum scores) you must have completed to be eligible for entry to this course.

Units 3 & 4: A study score of at least 25 in English/English Language/Literature or at least 30 in EAL, and at least 25 in Mathematical Methods or Specialist Mathematics.

English language proficiency

  • TOEFL Internet-based test: total score of at least 79 and scores of 21 for writing, 18 for speaking, 13 for reading and 13 for listening. To submit your scores when you apply, use our TOEFL Institution Code: 0974.
  • IELTS: total score of at least 6.5 in the Academic International English Language Testing System (IELTS), with no bands less than 6.0. To submit your scores when you apply, please inform your testing centre that you want your results to be released to the University of Melbourne. This can be done on the day of your test.
  • Pearson Test of English Academic : overall score of at least 58 and no PTE communicative skills score below 50. To submit your scores when you apply, please inform Pearson that you want your results shared with the University of Melbourne.
  • Cambridge English, Advanced/Certificate in Advanced English (CAE): Cambridge English Score of at least 176 with no skill below 169.
  • C2 Proficiency (previously called Cambridge English: Proficiency (CPE) examination): Cambridge English Score of at least 180 with no skill below 180.

Completed secondary education recently (within the past two years)

Applicants are selected according to academic merit, in the form of the ATAR or notional ATAR calculated by the relevant Tertiary Admissions Centre. Courses which select primarily on ATAR will have minimum ATARs set in advance, and you can only be selected below this point if you have additional criteria to be considered. The standard required to receive an offer may be above the minimum ATAR. It is determined by the number of applications and the number of places available.

Completed some or all of a higher education qualification

If your last study was more than seven years ago, see the information about the non-school leaver entry pathway in the section for applicants with work and life experience below. Applicants are selected according to academic merit, usually in the form of the weighted average mark.

Completed some or all of a VET qualification

If your last study was more than seven years ago, see the information about the non-school leaver entry pathway in the section for applicants with work and life experience below.

To be considered for entry, your study must be at Diploma or Advanced Diploma level and in a discipline relevant to the course you are applying for. If this is not the case, assessment will be based on other study completed (typically secondary results).

Applicants with work and/or life experience

Applicants in this category typically fall into one of the following categories:

  • Applicants with non-recent secondary education (older than the last two years). If you have secondary study from the last seven years, see the section for applicants with recent secondary education.
  • If your last study was more than seven years ago, see the information about the non-school leaver entry pathway.
  • Applicants with an overseas secondary qualification
  • Applicants who are eligible for the non-school leaver entry pathway
  • Indigenous applicants who don’t fit into one of the categories described above but are assessed as likely to succeed in the proposed course

Course fees

Course fee

Unknown

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Related career opportunities

This course will prepare you for the following roles.

About The University of Melbourne

Australia's leading university.

Our distinctive Melbourne experience helps graduates become well-rounded, thoughtful and skilled professionals – making a positive impact across the globe.

Our research contributes to solving social, economic and environmental challenges the world is facing today and into the future. We’re tightly connected with our communities, at home and abroad, which only enriches our learning, teaching, and research.

Operating since

1853

Legal name

University of Melbourne

CRICOS code

00116K

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