Marketing Strategist

A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to increase sales or improve customer share. Marketing Strategists design campaigns involving advertising, social media and other promotional activities. You may work for a large business or organisation or be employed as an external consultant.

Marketing Strategists should be creative and able to come up with unique ideas for marketing campaigns. You’ll need to be a good communicator and be up to date with current trends. Marketing Strategists should have a strong understanding of target audiences and consumer behaviour.

Future demand High
Average yearly income $80,600
Skill level Advanced

How do I become a marketing strategist?

All skill levels Beginner Experienced
BSB40820

Certificate IV in Marketing and Communication

Online
8 - 18 months
$1,250 - $4,928
  • There are no mandated entry requirements.
Additional requirements may apply.
BSB50620

Diploma of Marketing and Communication

Online
12 months
$4,095
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager
+ 72 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager Account Director Public Relations Officer Brand Ambassador Marketer Junior Website Designer Content Manager Marketing Officer Marketing Assistant Creative Entrepreneur E-Commerce Developer Digital Business Strategist Product Specialist Account Manager Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist ICT Sales Assistant Multimedia Designer Social Marketer Account Executive Travel Agency Manager Real Estate Agency Manager Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager New Home Sales Consultant Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Market Researcher Fundraising Coordinator Paid Search Manager Relationship Manager Communications Adviser Communications Officer Media Analyst Communications Strategist Media Officer Digital Media Specialist Gallery Manager Sponsorship Manager Student Recruitment Officer Digital Producer International Marketing Specialist Campaign Manager Film Producer Event Photographer Product Photographer Arts Programmer Art Gallery Director Visual Communication Designer Information Designer Digital Artist Editorial Writer Creative Writer Public Affairs Consultant Media Advisor Strategic Advisor Film and TV Production Manager + 72 more

Bachelor of Commerce (Marketing)

Blended, On Campus
3 years
$0 - $50,976
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Certificate in Communication

Blended, On Campus, Online
6 - 12 months
$0 - $13,975
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Digital Design (Visual Communication Design)

On Campus
3 years
$24,060
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

How to start a career in Social Media Marketing

4th August 2021)

Career spotlight: Advertising and marketing professionals

2nd October 2019)

What can you do with a Diploma of Social Media Marketing?

13th January 2021)