Marketing Strategist Courses
A Marketing Strategist plans campaigns, researches market trends, and designs promotional activities to boost sales or brand awareness.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Marketing Strategist
Get qualified to work as a Marketing Strategist with a course recognised across Australia. Speak to a training provider to learn more.
BSB60520
Duration
6 months - 2 and a half years
Study mode
Blended, On Campus, Online, RPL
The BSB60520 Advanced Diploma of Marketing and Communication is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, desig...
Career opportunities
Duration
6 months - 2 and a half years
Study mode
Blended, On Campus, Online, RPL
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Estimated fee
From $43,458
Duration
24 months - 3 years
Study mode
Blended, Distance, On Campus, Online
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability an...
Career opportunities
Estimated fee
From $43,458
Duration
24 months - 3 years
Study mode
Blended, Distance, On Campus, Online
Find a provider
Estimated fee
From $43,068
Study mode
Blended, On Campus, Online
The Bachelor of Commerce (Marketing) imparts the proficiency to convey organisational value propositions to specific audiences. It emphasises understanding the benefits of product and service offerings in comparison to competitors. Students will gain insights into marketing practices, integrated communications, consumer behaviour, brand management, research, international marketing, and strategic approaches. This comprehensive knowledge base empowers graduates to address marketing challenges, identifying ...
Career opportunities
Estimated fee
From $43,068
Study mode
Blended, On Campus, Online
Find a provider
Estimated fee
From $11,100
Duration
6 months - 12 months
Study mode
Blended, On Campus, Online
The Graduate Certificate in Communication offers a comprehensive overview of essential communication skills and theories. This course focuses on developing proficiency in various communication forms and strategies, including digital, interpersonal, and organisational communication. Tailored for professionals seeking to enhance their communicative abilities, it provides practical insights into effective information dissemination and relationship building. Ideal for those in media, public relations, or corp...
Career opportunities
Estimated fee
From $11,100
Duration
6 months - 12 months
Study mode
Blended, On Campus, Online
Find a provider
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Related career opportunities
Browse occupations related to Marketing Strategist.
Common questions
How much does a Marketing Strategist earn?
In Australia, a full time Marketing Strategist generally earns $1,550 per week ($80,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Marketing Strategist?
This industry is expected to see strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Marketing Strategist. Marketing Strategists may find work across all regions of Australia, particularly in larger towns and cities.
Source: Australian Government Labour Market Insights
How do I become a Marketing Strategist?
If you’re planning a career as a Marketing Strategist, consider enrolling in a Bachelor of Commerce. This course will give you the skills to work in a range of roles with subjects including finance fundamentals, economic principles, business analytics, commercial law and professional practice. You’ll be able to specialise your skills in areas such as accounting, economics, innovation, marketing, business law, human resources, leadership or banking.
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More information
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to increase sales or improve customer share. Marketing Strategists design campaigns involving advertising, social media and other promotional activities. You may work for a large business or organisation or be employed as an external consultant.
Marketing Strategists should be creative and able to come up with unique ideas for marketing campaigns. You’ll need to be a good communicator and be up to date with current trends. Marketing Strategists should have a strong understanding of target audiences and consumer behaviour.
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