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A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to increase sales or improve customer share. Marketing Strategists design campaigns involving advertising, social media and other promotional activities. You may work for a large business or organisation or be employed as an external consultant.
Marketing Strategists should be creative and able to come up with unique ideas for marketing campaigns. You’ll need to be a good communicator and be up to date with current trends. Marketing Strategists should have a strong understanding of target audiences and consumer behaviour.
There are 4 courses available for people who want to become a Marketing Strategist.
Possible job outcomes:
The Master of Business Administration (Data Analytics) enables learners to hone their analytical capabilities, enhancing their proficiency in data science and predictive analytics. The course facilitates a deep understanding of managing substantial data sets, vital for addressing organisational needs. Acquiring skills in deciphering 'big data', students become adept at crafting pragmatic solutions to real-world challenges, grounded in the latest industry research. This knowledge is vital in steering organisations towards informed decisions and sustainable growth..
Average duration: 18 months.
The Bachelor of Business (Business Management) offers students a comprehensive grounding in essential areas of business, such as reporting, economics, marketing, and management principles. This course also incorporates practical skills in communication and data literacy. To further enrich the educational experience and career readiness, students have opportunities for internships, industry projects, or work-integrated learning. This blend of theoretical and practical knowledge prepares students to effectively manage organizations and enhances their career opportunities in a diverse range of business sectors..
Average duration: 3 years.
The Bachelor of Commerce (Marketing) imparts the proficiency to convey organisational value propositions to specific audiences. It emphasises understanding the benefits of product and service offerings in comparison to competitors. Students will gain insights into marketing practices, integrated communications, consumer behaviour, brand management, research, international marketing, and strategic approaches. This comprehensive knowledge base empowers graduates to address marketing challenges, identifying opportunities and crafting effective solutions in a dynamic marketing landscape..
The Graduate Certificate in Communication offers a comprehensive overview of essential communication skills and theories. This course focuses on developing proficiency in various communication forms and strategies, including digital, interpersonal, and organisational communication. Tailored for professionals seeking to enhance their communicative abilities, it provides practical insights into effective information dissemination and relationship building. Ideal for those in media, public relations, or corporate roles, this certificate equips students with the skills necessary for impactful communication in today's diverse and dynamic environments. .
Average duration: 6 months.
In Australia, a full time Marketing Strategist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to see strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Marketing Strategist. Marketing Strategists may find work across all regions of Australia, particularly in larger towns and cities.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Marketing Strategist, consider enrolling in a Bachelor of Commerce. This course will give you the skills to work in a range of roles with subjects including finance fundamentals, economic principles, business analytics, commercial law and professional practice. You’ll be able to specialise your skills in areas such as accounting, economics, innovation, marketing, business law, human resources, leadership or banking.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Brand Ambassador
Brand Designer
$1,250 weekly pay
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Officer
Media Planner
$1,442 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Social Media Coordinator
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Social Media Manager
Sports Marketer
Learn more about Marketing Strategist courses in your area.