This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.
You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.
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배송 방식
이 과정은 다음과 같은 수강 방식으로 제공됩니다:
위치
입학 요건
You must meet ONE of the following requirements:
Completed Year 12 (ATAR optional) with ATAR score 60.00 or equivalent.
Admission requirements
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
수강료
관련 채용 정보
이 과정은 여러분이 다음과 같은 직무를 수행할 수 있도록 준비시켜 드립니다.
About University of Canberra
As a university anchored in Australia’s capital, we work with government, business and industry to serve our communities and nation, and to be the capital’s educational window to the world. From this vantage point, we challenge the status quo in a relentless pursuit of original and better ways to teach, learn, research and add value – locally and internationally.
Our long-standing excellence in mission-oriented research will be fostered and, together with a renewed emphasis on entrepreneurship, will be woven inextricably into the University’s educational experience.
Through a transformative campus development plan, the University will evolve into a distinctive community for lifelong learning, and serve as a beacon of sustainable, smart and connected living.
We will lead the sector nationally in equity, diversity, inclusion and access.
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University of Canberra
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