Marketing plays a critical role in every organisation as a core function that enables organizations to strategically understand customer needs in the new age of digitalisation, where technology has become a key channel of engagement between buyers and sellers. This major is designed to equip you with relevant, practical skills to develop contemporary marketing strategies supported by emerging marketing technologies suitable for the dynamic environment in which marketers engage consumers. You will gain an in-depth understanding of topics at the forefront of contemporary marketing and marketing technology, such as customer experience, strategic marketing, marketing analytics, omnichannel, and digital marketing and technology. This major is accredited by the Australian Marketing Institute and satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute.
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위치
169 Macquarie Street, Parramatta 2150
6 Hassall Street, Parramatta 2150
74 Rickard Road, Bankstown 2200
Corner of Narellan Road and Gilchrist Drive 2560
Level 4, 255 Elizabeth St, Sydney 2000
입학 요건
You must meet ONE of the following requirements:
Completed Year 12 (ATAR optional) with ATAR score 60.00 or equivalent.
Admission
Eligibility for admission to the Bachelor of Business is based on the following minimum requirements:
Year 12 HSC (or equivalent); or completed Diploma of Business Western Sydney University The College; or completed relevant VET award.
Assumed Knowledge
Mathematics and any two units of English. Students unable to demonstrate sufficient levels of achievement in mathematics will be required to use one of the elective subjects to increase their mathematical aptitude. This will not lengthen the period of study.
Western Sydney University Online students
Prospective online students apply for admission to this program directly through WSU Online. A student’s eligibility will be assessed according to the existing admission criteria.
Applications from Australian and New Zealand citizens and holders of permanent resident visas may be made via the Universities Admissions Centre (UAC) or directly through the Western Portal. Use the links below to apply via UAC or Western Sydney University. Applications made directly to Western Sydney do not have an application fee.
Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.
International students currently completing an Australian Year 12 in or outside Australia, an International Baccalaureate in Australia or a New Zealand National Certificate of Educational Achievement (NCEA) level 3 must apply via UAC International.
All other International applicants must apply directly to the University via the International Office.
International students applying to the University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.
Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.
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About Western Sydney University
If you're thinking about university study, WSU offers an outstanding range of undergraduate, postgraduate and research options across 10 campuses in Greater Western Sydney.
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