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A Copywriter produces written material for use in advertising and promotional material. You might write about a product or service or about an organisation or activity. Copywriters consult with clients and other stakeholders to determine goals and objectives. Your prepared material may be used in print form, online or in other media such as television or radio.
Copywriters should be creative and able to write about many different subjects as required. You’ll need to be flexible and able to communicate well with people from a range of backgrounds. Copywriters must be able to handle several tasks at one time and prioritise your work when required. You should work well with deadlines and be able to work as part of a team.
There are 16 courses available for people who want to become a Copywriter. These are the top 5 most popular courses.
Possible job outcomes:
Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates..
Average duration: 18 months.
The Bachelor of Arts (English) offers a comprehensive exploration of literary and cultural works spanning from medieval times to present day. It immerses students in diverse literary periods and regions, from Old and Middle English to modern global literatures, encompassing areas like literary theory, gender studies, film, linguistics, and creative writing. Students will gain proficiency in analyzing linguistic elements of texts, understanding their historical context, and recognizing their significance in both local and global cultures, while also cultivating critical analysis skills..
Average duration: 3 years.
The Bachelor of Arts (Cultural Studies) offers insight into critical methodologies for analysing diverse cultural practices and forms. This course doesn't only focus on cultural products such as books or films, but also investigates the intricacies of daily life. It aids in understanding social patterns, values, and meanings in cultural practices. It's beneficial for those studying Humanities, Social Sciences, Media and Communications, Education, and Law, fostering critical thinking about contemporary cultural issues and experiences..
The Bachelor of Arts (Advertising) caters to Australia's competitive, ever-evolving advertising sector, promising both challenges and opportunities. This course effectively imparts conventional advertising techniques like design and consumer behaviour, while familiarizing students with digital and social media platforms. Graduates will be aptly prepared for roles including copywriting, media purchasing, brand management, and creative direction..
Take your writing to the next level with the Bachelor of Creative Writing. This fantastic undergraduate program takes you deeper into the creative process, explores the great works of literature, and provides opportunities to develop your own works of fiction across a range of genres. Take your writing to the next level with the Bachelor of Creative Writing. This fantastic undergraduate program takes you deeper Depending on your chosen university, your creative writing studies can be complimented with units from the arts and humanities including journalism, history, language, philosophy, and fine art. Whatever your unit choices, the BA Creative Writing prepares you for an international career as an author, writing teacher, or publishing industry professional. Enquire now for admission criteria, entry pathways, and a list of universities who offer this program..
Average duration: 36 months.
In Australia, a full time Copywriter generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this industry has grown strongly in recent years. There are currently 2,000 people employed as a Copywriter in Australia, compared to 1,500 five years ago. Copywriters may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If a career as a Copywriter interests you, consider enrolling in a Certificate IV in Professional Writing and Editing. This course will give you the skills to produce quality written material for a range of industries. A Certificate IV in Marketing and Communication may also be appropriate.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within journalism and writing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Journalism and Writing
Advertising Copywriter
$1,250 weekly pay
Author
$1,500 weekly pay
Book Editor
Columnist
Commentator
Content Executive
$1,340 weekly pay
Content Writer
Copywriter
Creative Writer
Digital Content Writer
Editorial Assistant
Editorial Writer
Foreign Correspondent
Freelance Writer
Journalist
Multimedia Writer
$1,150 weekly pay
Music Journalist
News Reporter
Newsreader
Novelist
Playwright
Presenter
Proofreader
Reporter
Science Journalist
Screenwriter
Scriptwriter
Speech Writer
Technical Writer
Writer
Content Manager
$1,920 weekly pay
Critic
Editor
$1,400 weekly pay
Feature Writer
$1,753 weekly pay
Learn more about Copywriter courses in your area.