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Blog Writer Courses

Blog Writers are digital marketing professionals who write blog content for websites and business blogs. They are skilled writers and have a working knowledge of SEO, digital marketing strategies, HTML and basic web development.

As a Blog Writer you could be reviewing a project brief for an upcoming assignment, carrying out keyword research, writing an outline for a new blog post, emailing a client with a first draft for review, embedding cross-links into an article to promote digital products, writing a guest post for an influencer’s website, scheduling Wordpress with ten new blog posts for publication, sharing your latest blog to social media channels, or reviewing traffic and audience behaviour on last month’s blog articles.

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Frequently Asked Questions

How much do Blog Writers earn?

There are no clear salary figures for Blog Writers working in Australia right now. Increase your earning capacity by obtaining university qualifications in marketing, journalism, digital communications and public relations. Many Blog Writers earn additional income by monetising their own professional blogs.

What are the job opportunities for Blog Writers?

There are no clear employment figures for Australian Blog Writers at this time. They generally work freelance but are sometimes employed by advertising agencies and the marketing departments of larger organisations, NGOs, and government agencies.

How do I become a Blog Writer?

You can launch your career as a Blog Writer with a VET Diploma of Professional Writing and Editing and vendor certifications in Google Analytics, Adwords, and Search Engine Optimimsation (SEO).

As your career progresses you should definitely consider a degree in marketing, digital media and communications, or journalism. The Bachelor of Communications (Journalism), Bachelor of Business (Digital Marketing), and Bachelor of Arts (Professional Writing and Publishing) are all excellent choices.

Source: Australian Government Labour Market Insights 2023

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Job Pathways

Here are some potential career pathways within journalism and writing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.