In the ever-changing and competitive marketplace, professional marketers should be equipped with contemporary marketing skills supported by well-developed critical thinking and problem-solving mindsets.
The Master of Marketing provides you with comprehensive knowledge and skills of the foundation of marketing principles, organizational marketing strategies, and marketing tactics in line with the principles of the United Nations' sustainable development goal, including Responsible Consumption and Production, Health and Wellbeing, and Climate Action. To develop lifetime skills, you utilise your professional judgment by critically analysing the business environment and ethically solving marketing problems.
The Master of Marketing is aligned with industry demands and necessitates you to develop your professional skills through solving industry-based problems and engaging with industry experts.
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Delivery mode
This course is available in the following study modes:
Locations
Plenty Road, Bundoora, Melbourne 3086
Entry Requirements
There are no formal academic requirements
Academic entry requirement
Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
English language requirement
- IELTS: Overall 6.5, no band less than 6.0
- Pearson Test of English (PTE): Overall score of 56 with no communicative skill score less than 46
- TOEFL Internet based (iBT): Overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing
- Cambridge Certificate of Advanced English (CAE) / Cambridge Certificate of Proficiency in English (CPE): 176 with no less than 169 in any component
Course fees
Course fee
$61,600
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For more information about this course and payment options please enquire now.
Related career opportunities
This course will prepare you for the following roles.
About La Trobe University
La Trobe is a university known for making a positive difference in the lives of our students, partners and communities. We will become an even more valued and relevant university because of the way we respond to their needs in this time of great local and national crisis.
Our aim is to emerge as a more resilient, future-focused and necessarily more efficient institution that will thrive in a post-COVID world by being more sharply focused on the needs of our community, and by playing to our strengths in teaching and research.
Legal name
La Trobe University
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