Market Analyst Courses
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and existing competition and analyse opportunities to enter the market. Market Analysts may prepare reports on consumer markets and make recommendations for sales and marketing strategies.
Market Analysts should have a strong understanding of current market and customer trends. It’s important you have strong analytical skills and can evaluate research and data. Market Analysts should have strong communication skills and be able to work as part of a team. You’ll need to be organised and able to manage your time well.
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Popular Market Analyst Courses
There are 8 courses available for people who want to become a Market Analyst. These are the top 5 most popular courses.
Online, On Campus
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Possible job outcomes:
Data Engineer
Data Analyst
Market Analyst
Statistician
Intelligence Analyst
Business Analyst
Data Scientist
Analytics Consultant
Machine Learning Engineer
The Graduate Diploma in Data Science is designed for professionals with a solid mathematical or quantitative background, aiming to enhance their technical skills for a career in data science. It provides an advanced understanding and skill set in data science, crucial for guiding strategic decision-making. The course covers detailed concepts such as data mining, machine learning, and data visualisation, equipping students with the necessary tools to excel in the rapidly evolving field of data science.
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Average duration: 12 months.
Online, On Campus
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Possible job outcomes:
Information Analyst
Data Scientist
Data Analytics Consultant
Business Intelligence Analyst
Reporting Analyst
Data Architect
Market Analyst
Data Analyst
Data Engineer
The Bachelor of Data Analytics equips students with essential technical and analytical skills for success in the workforce. This course focuses on developing core competencies, including technical expertise, analytical acumen, organisational abilities, interpersonal skills, and effective communication. These skills are tailored to meet the demands of various organisational, scientific, and business contexts, preparing students for real-world challenges and opportunities in the field of data analytics.
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Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Investment Analyst
Market Analyst
Economist
Statistician
Financial Analyst
Financial Advisor
The Bachelor of Business (Economics) delves into how resources are allocated among people and organisations. The focus is on topics such as consumer and business behaviour, job markets, and global trade. Graduates are prepared to understand economies on both large and small scales. Possible career paths include roles like economist, investment analyst, or strategist. The course material emphasizes the theories of economics and how government policies affect economic activities, including supply and demand and pricing..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Communications Manager
Marketing Manager
Brand Manager
Account Director
Product Manager
Public Relations Manager
Market Analyst
Product Marketing Manager
Relationship Manager
Marketer
Market Researcher
Account Executive
Advertising Account Manager
Business Relationship Manager
Promotions Manager
Business Development Officer
Operations Planner
Supply and Distribution Manager
Brand Strategist
Chief Marketing Officer (CMO)
Customer Service Specialist
International Marketer
Advertising Manager
Marketing Specialist
Social Media Specialist
Corporate Consultant
Economic Analyst
Business Adviser
Investment Banker
Digital Marketing Coordinator
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management.
The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Data Analyst
Market Analyst
Statistician
Business Intelligence Analyst
Human Resources Analyst
Research Analyst
Data Scientist
Information Analyst
The Graduate Certificate in Analytics is designed to equip students with the foundational skills and knowledge in data analytics. This course covers key areas such as data analysis, statistical methods, and the use of analytics software. It is ideal for professionals seeking to understand and apply data-driven decision-making in various business contexts. Students will learn to interpret and communicate data insights effectively, making it suitable for those looking to enhance their capabilities in the rapidly growing field of analytics.
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Average duration: 6 months.
Frequently Asked Questions
How much does a Market Analyst earn?
In Australia, a full time Market Analyst generally earns $1,630 per week ($84,760 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Market Analyst?
This industry is likely to experience strong employment growth in coming years. There are currently 3,100 people working in this sector in Australia and many of them specialise as a Market Analyst. Market Analysts may find work across all regions of Australia, particularly in larger towns and cities.
Source: Australian Government Labour Market Insights
How do I become a Market Analyst?
A Bachelor of Commerce is an ideal qualification if you’re interested in a career as a Market Analyst. This course will prepare you for various job roles with subjects including finance fundamentals, economic principles, business analytics, commercial law and professional practice. You’ll be able to specialise your skills in areas such as accounting, economics, innovation, marketing, business law, human resources, leadership or banking.
Job Pathways
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.