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Sports Event Manager Courses

Sports Event Managers plan and organise sporting events. They arrange the venue, plan the event timetable, organise competition officials and players, market and promote the event along various distribution channels, secure event funding and sponsorship, manage event staffing and obtain the necessary permits, licences, and paperwork.

As a Sports Event Manager you could be negotiating the hire price of a sports arena, carrying out a player safety risk assessment, organising event insurance, developing sponsorship packages and the ticket pricing structure, advertising for event staff, planning event uniforms and branding materials, negotiating leasing fees for merchandisers and food retailers, or running a project management meeting with key stakeholders.

To succeed in this occupation you’ll need to be highly organised and have outstanding communication skills.

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Popular Sports Event Manager Courses

There are 5 courses available for people who want to become a Sports Event Manager.

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Frequently Asked Questions

How much do Sports Event Managers earn?

Salaries for Sports Event Managers in Australia start at $80,000 per annum and increase alongside your skills, qualifications, and professional profile. Increase your earning capacity by gaining complementary qualifications in project management, business administration, leadership, and marketing.

What are the job opportunities for Sports Event Managers?

There are no clear employment figures for Sports Event Managers working in Australia right now. They are employed by sports stadiums, sporting clubs, tourism organisations, and government agencies. Some Sports Event Managers work as independent consultants.

How do I become a Sports Event Manager?

Sports Event Managers need to be passionate about sport and have a thorough understanding of sports law, marketing fundamentals, and event management. Launch your career with the Bachelor of Business (Sports Management), Bachelor of Event Management, or Bachelor of Business (Sport Marketing and Management). As your career progresses, consider the Master of Business Administration (Sport Management).

Source: Australian Government Labour Market Insights 2023

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Job Pathways

Here are some potential career pathways within community recreation. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.