Sports Event Manager Courses
A Sports Event Manager plans and organises sporting events, handling logistics, marketing, staffing, and compliance to ensure successful execution.
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AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Sports Event Manager
Get qualified to work as a Sports Event Manager with a course recognised across Australia. Speak to a training provider to learn more.
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The Associate Degree of Sport Business provides practical knowledge in sport management, law, leadership, athlete wellbeing, and governance. It offers a quicker route into the workforce or a flexible way to continue studies alongside other commitments. Covering key areas such as sport analytics and the global sport business environment, it equips students with skills relevant to the industry and serves as a pathway to further study in sport business leadership.
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The Bachelor of Sport Business (Leadership) builds knowledge in sport management, leadership, and business. You will learn how to manage sporting organisations, coordinate events, and support athlete development across professional and community levels. With guidance from industry professionals and access to practical experience, you will gain insight into the legal, financial, and operational sides of sport. This course prepares you for roles in the dynamic and evolving sport industry, both in Australia ...
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The Bachelor of Sport Management equips students with the necessary skills for a management career in sports, physical recreation, or outdoor adventure. Upon graduation, students will be well-prepared to manage professional sport organisations, major sporting events, and sporting facilities. Additionally, they will be adept at managing community sport programs, social development projects, outdoor adventure activities, and active recreation experiences. This degree is ideal for those aiming to confidently...
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The Bachelor of Business (Sport Management) prepares students for dynamic careers in the sports industry by developing essential business skills. This course covers a broad spectrum of sports management, from community-level to Olympic and professional sports. Students gain a comprehensive understanding of the sector while acquiring skills in competition management, inclusion promotion, stakeholder engagement, governance, policy formulation, strategic planning, legal considerations, market research, and l...
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Common questions

How much do Sports Event Managers earn?
Salaries for Sports Event Managers in Australia start at $78,000 per annum and increase alongside your skills, qualifications, and professional profile. Increase your earning capacity by gaining complementary qualifications in project management, business administration, leadership, and marketing.

What are the job opportunities for Sports Event Managers?
There are no clear employment figures for Sports Event Managers working in Australia right now. They are employed by sports stadiums, sporting clubs, tourism organisations, and government agencies. Some Sports Event Managers work as independent consultants.

How do I become a Sports Event Manager?
Sports Event Managers need to be passionate about sport and have a thorough understanding of sports law, marketing fundamentals, and event management. Launch your career with the Bachelor of Business (Sports Management), Bachelor of Event Management, or Bachelor of Business (Sport Marketing and Management). As your career progresses, consider the Master of Business Administration (Sport Management).
Source: Australian Government Labour Market Insights 2023
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Sports Event Managers plan and organise sporting events. They arrange the venue, plan the event timetable, organise competition officials and players, market and promote the event along various distribution channels, secure event funding and sponsorship, manage event staffing and obtain the necessary permits, licences, and paperwork.
As a Sports Event Manager you could be negotiating the hire price of a sports arena, carrying out a player safety risk assessment, organising event insurance, developing sponsorship packages and the ticket pricing structure, advertising for event staff, planning event uniforms and branding materials, negotiating leasing fees for merchandisers and food retailers, or running a project management meeting with key stakeholders.
To succeed in this occupation you’ll need to be highly organised and have outstanding communication skills.
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