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Sports Managers are business professionals who organise, manage, and administrate sporting facilities, sports events, professional athletes and sports teams. They ensure profitability, compliance, and safety as well as a consistent calendar of competitive events and promotional opportunities for their clients.
As a Sports Manager you could be organising a state hockey competition, managing a football stadium including associated ticketing and retail outlets, representing a professional runner and arranging competition entries, negotiating sponsorship opportunities for a women’s soccer team, or managing the operations of a large rugby league football club.
There are 5 courses available for people who want to become a Sports Manager.
Possible job outcomes:
The Master of Sport Management delivers advanced insights into the sport industry's operations, both domestically and internationally. It aims to develop professional skills and knowledge for leadership roles in the rapidly evolving sport sector. The course covers critical aspects of sport management including business, globalisation, governance, marketing, and technology. Designed for students from diverse backgrounds, it offers flexible learning methods, making it suitable for working professionals and both domestic and international students seeking to impact the sporting world. .
Average duration: 18 months.
The Graduate Diploma in High Performance Sport delivers a solid foundation in the knowledge and skills necessary for various careers in high performance sport. This course offers students the opportunity to advance and customise their learning at an advanced level. It is ideal for those aiming to excel in the high performance sport sector, providing them with the capabilities and insights needed to succeed in this dynamic and competitive field. .
Average duration: 12 months.
The Bachelor of Business (Sport Management) prepares students for dynamic careers in the sports industry by developing essential business skills. This course covers a broad spectrum of sports management, from community-level to Olympic and professional sports. Students gain a comprehensive understanding of the sector while acquiring skills in competition management, inclusion promotion, stakeholder engagement, governance, policy formulation, strategic planning, legal considerations, market research, and leadership. The course is suitable for students with diverse interests, reflecting the various industries connected to sports..
Average duration: 3 years.
The Bachelor of Sport Management equips students with the necessary skills for a management career in sports, physical recreation, or outdoor adventure. Upon graduation, students will be well-prepared to manage professional sport organisations, major sporting events, and sporting facilities. Additionally, they will be adept at managing community sport programs, social development projects, outdoor adventure activities, and active recreation experiences. This degree is ideal for those aiming to confidently lead and innovate in the diverse and dynamic field of sport management. .
Average duration: 30 months.
The Graduate Certificate in Sport Management offers an introduction to the sports industry environment, coupled with an awareness of management skills pertinent to this sector. It includes subjects that foster a critical understanding of sport management in the contexts of business, globalisation, governance, and sport for social impact, both in Australia and internationally. This course is ideal for those seeking foundational knowledge and skills for effective management within the diverse and dynamic field of sports. .
Average duration: 6 months.
Salaries for Sports Managers in Australia start at $80,000 per annum and increase alongside your skills, qualifications, and professional profile. Increase your earning capacity by gaining complementary qualifications in business administration, sports and exercise science, marketing, and psychology.
There are no clear employment figures for Sports Managers working in Australia right now. They are employed by professional athletes and sporting teams, gymnasiums, sports centres, healthcare organisations, government agencies, universities and academic institutions. Some Sports Managers work as independent consultants.
Sports Managers need to be passionate about sport and have a thorough understanding of sports law, marketing fundamentals, and business administration. Launch your career with the Bachelor of Business (Sports Management), Bachelor of Arts (Sports Studies), or Bachelor of Sport and Exercise Management. As your career progresses, consider the Master of Business Administration (Sport Management).
Source: Australian Government Labour Market Insights 2023
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Here are some potential career pathways within community recreation. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Community Recreation
Community Coach
$1,050 weekly pay
Pool Lifeguard
$960 weekly pay
Sport and Recreation Officer
Sport and Recreation Trainee
$865 weekly pay
Swimming Instructor
Club Manager
$1,150 weekly pay
Sports Administrator
$1,250 weekly pay
Sports Development Officer
Sports Facility Manager
Sports Event Manager
$1,538 weekly pay
Sports Manager
$1,540 weekly pay
Sports Marketer
$1,758 weekly pay