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Sports Marketers are business professionals who market athletes, sports teams, and venues to the general public — advertising and promoting key events and growing the fanbase. They carry out market research to find new and innovative ways of engaging fans and generating revenue.
As a Sports Marketer you could be running a focus group and survey with fans, meeting with the management team to discuss the upcoming budget, developing a corporate package for potential team sponsors, interviewing players to get a take on their personalities and interests, running a game-day social media campaign, approving artwork and copy for display ads at a sports event, or analysing the metrics from a recent cost-per-click advertising campaign.
To succeed in this occupation you’ll need to be confident, highly organised, and have outstanding personal communication skills.
There are 4 courses available for people who want to become a Sports Marketer.
Possible job outcomes:
The Master of Sport Management delivers advanced insights into the sport industry's operations, both domestically and internationally. It aims to develop professional skills and knowledge for leadership roles in the rapidly evolving sport sector. The course covers critical aspects of sport management including business, globalisation, governance, marketing, and technology. Designed for students from diverse backgrounds, it offers flexible learning methods, making it suitable for working professionals and both domestic and international students seeking to impact the sporting world. .
Average duration: 18 months.
The Bachelor of Business (Sport Management) prepares students for dynamic careers in the sports industry by developing essential business skills. This course covers a broad spectrum of sports management, from community-level to Olympic and professional sports. Students gain a comprehensive understanding of the sector while acquiring skills in competition management, inclusion promotion, stakeholder engagement, governance, policy formulation, strategic planning, legal considerations, market research, and leadership. The course is suitable for students with diverse interests, reflecting the various industries connected to sports..
Average duration: 3 years.
The Bachelor of Sport Management equips students with the necessary skills for a management career in sports, physical recreation, or outdoor adventure. Upon graduation, students will be well-prepared to manage professional sport organisations, major sporting events, and sporting facilities. Additionally, they will be adept at managing community sport programs, social development projects, outdoor adventure activities, and active recreation experiences. This degree is ideal for those aiming to confidently lead and innovate in the diverse and dynamic field of sport management. .
Average duration: 30 months.
The Graduate Certificate in Sport Management offers an introduction to the sports industry environment, coupled with an awareness of management skills pertinent to this sector. It includes subjects that foster a critical understanding of sport management in the contexts of business, globalisation, governance, and sport for social impact, both in Australia and internationally. This course is ideal for those seeking foundational knowledge and skills for effective management within the diverse and dynamic field of sports. .
Average duration: 6 months.
The average salary for advertising and marketing professionals in Australia is currently $1,758 per week ($91,416 per annum). These are median figures for full-time employees and should be considered a guide only.
There are 83,400 advertising and marketing professionals employed across Australia right now. Some of these are Sports Marketers. Marketing is a growth occupation in all Australian industries and work sectors, with job opportunities expected to increase over the next 3-5 years.
Sports Marketers need university qualifications in sports management marketing, and public relations. Suitable qualifications include the Bachelor of Business (Sports Marketing and Management), Bachelor of Marketing, and Bachelor of Communications (Public Relations). As your career develops, consider the Master of Business Administration (Sports Management) or Master of Applied Marketing.
Source: Australian Government Labour Market Insights 2023
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within community recreation and marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Community Recreation
Community Coach
$1,050 weekly pay
Pool Lifeguard
$960 weekly pay
Sport and Recreation Officer
Sport and Recreation Trainee
$865 weekly pay
Swimming Instructor
Club Manager
$1,150 weekly pay
Sports Administrator
$1,250 weekly pay
Sports Development Officer
Sports Facility Manager
Sports Event Manager
$1,538 weekly pay
Sports Manager
$1,540 weekly pay
Sports Marketer
$1,758 weekly pay
Marketing
Marketing Assistant
Brand Ambassador
Brand Designer
Communications Adviser
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Communications Officer
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
Media Officer
Media Planner
$1,442 weekly pay
Multimedia Specialist
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Social Media Coordinator
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Social Media Manager