Close

We'll find course providers near you.

Postcode:

Change
Your postcode
Enter
Not in Australia? Speak to an agent to learn more about studying in Australia.

Resident:

Change
Are you an Australian citizen, Australian Permanent Resident, New Zealand citizen, or eligible Visa holder?
Yes
No

Employed:

Change
Are you currently employed?

Sports Marketer Courses

Sports Marketers are business professionals who market athletes, sports teams, and venues to the general public — advertising and promoting key events and growing the fanbase. They carry out market research to find new and innovative ways of engaging fans and generating revenue.

As a Sports Marketer you could be running a focus group and survey with fans, meeting with the management team to discuss the upcoming budget, developing a corporate package for potential team sponsors, interviewing players to get a take on their personalities and interests, running a game-day social media campaign, approving artwork and copy for display ads at a sports event, or analysing the metrics from a recent cost-per-click advertising campaign.

To succeed in this occupation you’ll need to be confident, highly organised, and have outstanding personal communication skills.

View all Courses

Popular Sports Marketer Courses

There are 4 courses available for people who want to become a Sports Marketer.

More info
COURSE DETAILS
More info
COURSE DETAILS
More info
COURSE DETAILS
More info
COURSE DETAILS

Frequently Asked Questions

How much do Sports Marketers earn?

The average salary for advertising and marketing professionals in Australia is currently $1,758 per week ($91,416 per annum). These are median figures for full-time employees and should be considered a guide only.

What are the job opportunities for Sports Marketers?

There are 83,400 advertising and marketing professionals employed across Australia right now. Some of these are Sports Marketers. Marketing is a growth occupation in all Australian industries and work sectors, with job opportunities expected to increase over the next 3-5 years.

How do I become a Sports Marketer?

Sports Marketers need university qualifications in sports management marketing, and public relations. Suitable qualifications include the Bachelor of Business (Sports Marketing and Management), Bachelor of Marketing, and Bachelor of Communications (Public Relations). As your career develops, consider the Master of Business Administration (Sports Management) or Master of Applied Marketing.

Source: Australian Government Labour Market Insights 2023

Find a Course

We’ll find nearby campuses and check if you’re eligible for funding in your state.

View all Courses

Job Pathways

Here are some potential career pathways within community recreation and marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.