BSB61315 Advanced Diploma of Marketing and Communication

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Course Description

The Advanced Diploma of Marketing and Communication (BSB61315) is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research.

The Advanced Diploma of Marketing and Communication (BSB61315) is a nationally recognised training qualification and part of the official Business Services Training Package.

Recognition of Prior Learning

The skills and knowledge that you bring to your studies through previous education or employment experience may be credited towards specific units in this course, which can help to shorten your course duration. Please enquire with a course provider to find out more.

Tafe

The BSB61315 Advanced Diploma of Marketing and Communication is not available from any Tafe institutions on our database but may be available from other registered training organisations with Government Funding available in your area. See Course Providers.

Average Course Fee

$4790

Average Duration

12 months

Online providers

On-campus providers

Nationally Recognised Training

Suitable For

This course is ideal for people who have the following knowledge, skills or abilities:

Administration and Management

Planning and coordination of people and resources.

Communications and Media

Media production, communication, and dissemination. Includes written, spoken, and visual media.

Sales and Marketing

Showing, promoting, and selling products or services, including marketing strategy and tactics and sales control systems.

Social Perceptiveness

Understanding why people react the way they do.

Outcomes

54.1% of people gained improved employment status after studying this course.

This course can help you get a job as:

Job TitleAvg Salary
Brand Manager$2,400 weekly pay
National Account Manager$2,400 weekly pay
Account Director$2,100 weekly pay
Marketing Manager$2,400 weekly pay

Subjects

You will be required to complete a number of units of competencey for this qualifiation. Example units have been provided below but may vary for each provider.

BSBADV602
Develop an advertising campaign

This unit describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling. It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.

BSBCOM603
Plan and establish compliance management systems

This unit describes the skills and knowledge required to plan and establish appropriate compliance program/management systems which enable an organisation to fulfil its obligations and responsibilities under applicable compliance requirements. It applies to individuals who have specific responsibility for the planning, development and operation of a compliance program/management system.

BSBMGT605
Provide leadership across the organisation

This unit describes the skills and knowledge required to demonstrate senior leadership behaviour and personal and professional competence. Business ethics are also addressed in this unit. It applies to individuals who have a role in inspiring and motivating others to achieve organisational goals and to model professionalism in their organisation and industry. Leadership is seen in the context of the organisational mission.

BSBMGT616
Develop and implement strategic plans

This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles. It applies to individuals working in senior roles in the organisation who have responsibility for ensuring that the organisation is positioned to ensure its long-term viability and success.

BSBMKG609
Develop a marketing plan

This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation. It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives. Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.

Enquire now for a full list of subjects

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Government Funding

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Course Providers

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Government Funding
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