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A Certificate IV in Marketing and Communication is for students seeking roles as Direct Marketing Assistants, Marketing and Communications Consultants or Marketing Coordinators. Students will learn how to profile a market, conduct relevant research, promote products and services, devise campaigns that cut through the noise, and analyse consumer behaviour.
Delivery mode:On Campus
Average duration:12 months
Accreditation:Nationally recognised training
This course is ideal for people who have the following knowledge, skills or abilities:
Planning and coordination of people and resources.
Media production, communication, and dissemination. Includes written, spoken, and visual media.
Showing, promoting, and selling products or services, including marketing strategy and tactics and sales control systems.
Understanding why people react the way they do.
This course can help you get a job as:
This course can help you progress to:
Please note that weekly pay figures are estimates only of what you could possibly earn.
You will be required to complete a number of units of competencey for this qualifiation. Example units have been provided below but may vary for each provider.
This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.
This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice. It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.
This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry. It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.
his unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.
This is a nationally recognised course delivered by Registered Training Organisations (RTOs). RTOs are strictly regulated by the Australian Skills Quality Authority (ASQA). This guarantees you will be studying a quality-assured and nationally recognised qualification.
Recognition of Prior Learning
RTOs are also able to offer Recognition of Prior Learning for work experience or formal qualifications you may have undertaken to shorten the time you have to study. Ask a course provider for more details during the enrolment process.
Course providers may offer flexible payment options for those who do not wish (or are unable) to pay their tuition fees outright. There is usually a discount for those who pay their tuition fees upfront.
Enquire with a course provider to find out more.
We’ll find nearby campuses and check if you’re eligible for funding in your state.