BSB42415 Certificate IV in Marketing and Communication

Enquire Now

Course Description

A Certificate IV in Marketing and Communication is for students seeking roles as Direct Marketing Assistants, Marketing and Communications Consultants or Marketing Coordinators. Students will learn how to profile a market, conduct relevant research, promote products and services, devise campaigns that cut through the noise, and analyse consumer behaviour.

Recognition of Prior Learning

The skills and knowledge that you bring to your studies through previous education or employment experience may be credited towards specific units in this course, which can help to shorten your course duration. Please enquire with a course provider to find out more.

Tafe

The BSB42415 Certificate IV in Marketing and Communication is not available from any Tafe institutions on our database but may be available from other registered training organisations with Government Funding available in your area. See Course Providers.

Average Course Fee

$3500

Average Duration

12 months

Online providers

On-campus providers

Nationally Recognised Training

Suitable For

This course is ideal for people who have the following knowledge, skills or abilities:

Administration and Management

Planning and coordination of people and resources.

Communications and Media

Media production, communication, and dissemination. Includes written, spoken, and visual media.

Sales and Marketing

Showing, promoting, and selling products or services, including marketing strategy and tactics and sales control systems.

Social Perceptiveness

Understanding why people react the way they do.

Outcomes

This course can help you get a job as:

Job TitleAvg Salary
Account Manager$1,530 weekly pay
Marketing Consultant$1,530 weekly pay
Marketing Assistant$1,440 weekly pay

This course can help you progress to:

Job TitleAvg Salary
Brand Manager$2,400 weekly pay
Brand Manager$2,400 weekly pay
Marketing Manager$2,400 weekly pay
National Account Manager$2,400 weekly pay
National Account Manager$2,400 weekly pay

Subjects

You will be required to complete a number of units of competencey for this qualifiation. Example units have been provided below but may vary for each provider.

BSBCMM401
Make a presentation

BSBCRT401
Articulate, present and debate ideas

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.

BSBMGT407
Apply digital solutions to work processes

This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice. It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.

BSBMKG417
Apply marketing communication across a convergent industry

This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry. It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.

BSBMKG418
Develop and apply knowledge of marketing communication industry

his unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.

Enquire now for a full list of subjects

Enquire Now

Government Funding

Each state provides its own Government funding initiatives. Here is a list of funding initiatives that are available for this course.

NSW Smart and Skilled

NSW Smart and Skilled is the funding program in NSW for Vocational Education and Training (VET). NSW Smart and Skilled provides financial assistance to help people in NSW get the skills they need to find a job and advance their careers.

VIEW PROVIDERS

LEARN MORE

Course Providers

Filter by government funding, study mode and location.

Government Funding
Online
On Campus