BSB42415 Certificate IV in Marketing and Communication

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Course description

A Certificate IV in Marketing and Communication is for students seeking roles as Direct Marketing Assistants, Marketing and Communications Consultants or Marketing Coordinators. Students will learn how to profile a market, conduct relevant research, promote products and services, devise campaigns that cut through the noise, and analyse consumer behaviour.

Nationally recognised

Average duration

12 months

Online or Distance

On-campus

Suitable For

This course is ideal for people who have the following knowledge, skills or abilities:

Administration and Management

Planning and coordination of people and resources.

Communications and Media

Media production, communication, and dissemination. Includes written, spoken, and visual media.

Sales and Marketing

Showing, promoting, and selling products or services, including marketing strategy and tactics and sales control systems.

Social Perceptiveness

Understanding why people react the way they do.

Outcomes

This course can help you get a job as:

Job TitleAvg Salary
Marketing Coordinator$1,250 weekly pay
Digital Marketing Assistant$1,250 weekly pay
Social Media Manager$1,250 weekly pay
Community Engagement Officer$960 weekly pay

This course can help you progress to:

Job TitleAvg Salary
Communications Manager$1,920 weekly pay
Marketing Manager$1,920 weekly pay
Brand Manager$1,920 weekly pay
Account Director$1,920 weekly pay
Product Manager$1,920 weekly pay

Subjects

You will be required to complete a number of units of competencey for this qualifiation. Example units have been provided below but may vary for each provider.

BSBCMM401
Make a presentation

BSBCRT401
Articulate, present and debate ideas

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.

BSBMGT407
Apply digital solutions to work processes

This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice. It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.

BSBMKG417
Apply marketing communication across a convergent industry

This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry. It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.

BSBMKG418
Develop and apply knowledge of marketing communication industry

his unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.

Enquire now for a full list of subjects

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Government funding

The Australian government provides funding to help students who are completing the BSB42415 Certificate IV in Marketing and Communication. The type of funding you receive depends on the state that you live in.

There are eligibility requirements for each type of funding. Enquire with a course provider to check your eligibility.

Payment options

Interest free payment plan
Most course providers offer flexible payment options for the BSB42415 Certificate IV in Marketing and Communication such as weekly, bi-monthly, or monthly interest-free payments for those who do not wish (or are unable) to pay their tuition fees outright. There is usually a discount for those who pay their tuition fees upfront. Enquire with a course provider to find out more.

Benefits of nationally recognised training

This is a nationally recognised course delivered by Registered Training Organisations (RTOs). RTOs are strictly regulated by the Australian Skills Quality Authority (ASQA). This guarantees you will be studying a quality-assured and nationally recognised qualification.

Recognition of Prior Learning
RTOs are also able to offer Recognition of Prior Learning for work experience or formal qualifications you may have undertaken to shorten the time you have to study. Ask a course provider for more details during the enrolment process.

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We'll match the best course provider based on your location and personal circumstances. Confirm your answers by clicking below.

These course providers offer the BSB42415 Certificate IV in Marketing and Communication:

Upskilled
Online
Monarch Institute
Online
Australian College of Business Intelligence
Online / On Campus
Spencer College
On Campus
Gold Coast Learning Centre
Online / On Campus
Lonsdale Institute
On Campus