College for Adult Learning
Diploma of Social Media Marketing
Nationally Recognised Vocational Education and Training (VET)CAL’s Diploma of Social Media Marketing will give you the essential skills you need to successfully develop your social media strategy and online presence. With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website. You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.
This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.
What you’ll learn
- Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
- Establish both organic and paid social media presence to increase brand reach and engagement.
- Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.
Technical Requirements
You will need regular access to a laptop, desktop computer or another device with the following:
An adequate and reliable internet connection; At least the equivalent of Microsoft Office or Office for Mac, with word-processing capabilities and spreadsheets; A PDF Reader installed; Full permissions to install and access third-party software as required. You will also need regular access to a laptop, desktop computer or device with an adequate camera to undertake video calls for assessments as required.
Delivery mode
College for Adult Learning offers this course through the following delivery modes:
Online
Set your own study schedule and balance study with your other commitments.
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
At The College for Adult Learning, we understand that not all students are in a position to pay for their studies upfront.
For this reason, we offer flexible payment plans starting from $48 per week that can suit any lifestyle or budget.
Career opportunities
The Diploma of Social Media Marketing will prepare you for the following roles.
Social Media Strategist
A Social Media Strategist develops and implements effective social media strategies to enhance a brand's online presence and engagement. This role...
Content Creator
A Content Creator produces media content on a range of digital platforms. You might write articles or blogs, film videos or clips or produce illust...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Content Specialist
Content Specialists are marketing professionals who research and develop content campaign strategies based on consumer trends and engagement behavi...
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
Digital Marketing Assistant
A Digital Marketing Assistant helps to produce marketing material used on websites, social media and other online platforms. You might create onlin...
About College for Adult Learning
When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies - not just a piece of paper.
We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.
