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Advertising Copywriter Courses

Advertising Copywriters are marketing professionals who write persuasive copy for pay-per-click ads, billboards, brochures, print media advertisements, taglines, slogans, and eComm websites. They can be employed in-house but often work freelance or through advertising agencies.

As an Advertising Copywriter you could be reviewing a project brief for an upcoming assignment, carrying out keyword research, tracking the performance metrics of a recent pay-per-click campaign, writing and refining copy for banner ads, or meeting with the marketing department to brainstorm ideas for a new tagline and slogan.

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Popular Advertising Copywriter Courses

There is one course available for people who want to become an Advertising Copywriter.

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Frequently Asked Questions

How much do Advertising Copywriters earn?

There are no clear salary figures for Advertising Copywriters in Australia at this time. Increase your earning capacity by gaining a Bachelor of Marketing and Communications, gaining vendor certifications in Google Adwords and SEO, and building a portfolio of completed assignments with performance metrics.

What are the job opportunities for Advertising Copywriters?

There are no clear employment figures for Advertising Copywriters working in Australia at this time. They are employed by advertising and marketing companies as well as large corporations that have a dedicated marketing department. Many Advertising Copywriters work freelance.

How do I become an Advertising Copywriter?

Advertising Copywriters are specialist writers who have outstanding writing skills plus a working knowledge of the latest marketing strategies and digital media channels. Launch your career with VET qualifications such as the Diploma of Professional Writing and Editing (focus on writing skills) or the Diploma of Digital Marketing (focus on engagement and performance metrics).

Alternately, university qualifications such as the Bachelor of Business (Marketing) or Bachelor of Communication and Media (Marketing Communications), open the door to highly paid opportunities with corporate organisations.

Source: Australian Government Labour Market Insights 2023

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Job Pathways

Here are some potential career pathways within journalism and writing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.