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Advertising Copywriters are marketing professionals who write persuasive copy for pay-per-click ads, billboards, brochures, print media advertisements, taglines, slogans, and eComm websites. They can be employed in-house but often work freelance or through advertising agencies.
As an Advertising Copywriter you could be reviewing a project brief for an upcoming assignment, carrying out keyword research, tracking the performance metrics of a recent pay-per-click campaign, writing and refining copy for banner ads, or meeting with the marketing department to brainstorm ideas for a new tagline and slogan.
There is one course available for people who want to become an Advertising Copywriter.
Possible job outcomes:
The Bachelor of Communication and Media (Journalism) focuses on mastering storytelling, emphasizing true and engaging narratives. Students learn to research, produce, and promote news across different media, developing editorial judgement and leadership through team-based projects for various platforms. The course encompasses traditional reporting, digital curation, content creation, and freelancing. Graduates will possess a full suite of skills, preparing them to produce quality journalism in a diverse, multi-platform media landscape. .
Average duration: 3 years.
There are no clear salary figures for Advertising Copywriters in Australia at this time. Increase your earning capacity by gaining a Bachelor of Marketing and Communications, gaining vendor certifications in Google Adwords and SEO, and building a portfolio of completed assignments with performance metrics.
There are no clear employment figures for Advertising Copywriters working in Australia at this time. They are employed by advertising and marketing companies as well as large corporations that have a dedicated marketing department. Many Advertising Copywriters work freelance.
Advertising Copywriters are specialist writers who have outstanding writing skills plus a working knowledge of the latest marketing strategies and digital media channels. Launch your career with VET qualifications such as the Diploma of Professional Writing and Editing (focus on writing skills) or the Diploma of Digital Marketing (focus on engagement and performance metrics).
Alternately, university qualifications such as the Bachelor of Business (Marketing) or Bachelor of Communication and Media (Marketing Communications), open the door to highly paid opportunities with corporate organisations.
Source: Australian Government Labour Market Insights 2023
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within journalism and writing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Journalism and Writing
Advertising Copywriter
$1,250 weekly pay
Author
$1,500 weekly pay
Book Editor
Columnist
Commentator
Content Executive
$1,340 weekly pay
Content Writer
Copywriter
Creative Writer
Digital Content Writer
Editorial Assistant
Editorial Writer
Foreign Correspondent
Freelance Writer
Journalist
Multimedia Writer
$1,150 weekly pay
Music Journalist
News Reporter
Newsreader
Novelist
Playwright
Presenter
Proofreader
Reporter
Science Journalist
Screenwriter
Scriptwriter
Speech Writer
Technical Writer
Writer
Content Manager
$1,920 weekly pay
Critic
Editor
$1,400 weekly pay
Feature Writer
$1,753 weekly pay