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  3. Content Specialist Courses

Content Specialist Courses

Content Specialists are marketing professionals who research and develop content campaign strategies based on consumer trends and engagement behaviour. They work with the marketing and design team to create engaging content, then publish across multiple media channels.

As a Content Specialist you could be carrying out keyword research, analysing the CPC against the conversion rate on a recent Google ads campaign, discussing visual consistency with a graphic designer, meeting with the marketing team to present an outline for an upcoming Facebook campaign, editing a press release, or managing the calendar for all the organisation’s social media channels.

To be successful in this career you need to be passionate about social media engagement, a great writer, and highly organised. You’ll also need an up-to-date knowledge of the latest social media channels and marketing strategies.

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Frequently Asked Questions

How much do Content Specialists earn?

The average salary for Content Specialists working in Australia right now is $80,000 to $90,000 per annum. Increase your earning capacity by obtaining university qualifications in marketing, journalism, or communications and gaining technical skills — like video editing and production.

What are the job opportunities for Content Specialists?

There are no clear employment figures for Content Specialists working in Australia at this time. They are employed by corporate organisations, SMEs, non-profits, and government agencies in all industries and employment sectors.

How do I become a Content Specialist?

To become a Content Specialist you’ll need a mix of academic qualifications, vendor certificates, and professional experience. Get started with the following VET qualifications: Diploma of Professional Writing and Editing (develop your content writing skills) and Diploma of Marketing and Communications (learn how to carry out market research and develop a digital marketing strategy). You’ll also need proficiency in the Adobe Creative Cloud and Microsoft Office Suite.

As your career progresses you should definitely consider a bachelor’s degree in marketing, digital media and communications, or journalism.

Source: Australian Government Labour Market Insights 2023

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Job Pathways

Here are some potential career pathways within journalism and writing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.

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