College for Adult Learning

BSB40820 Certificate IV in Marketing and Communication

Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skills in implementing campaigns, building relationships to achieve stakeholder buy-in, and creating professional documentation to present ideas.

What you’ll learn

• Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
• Monitor consumer behaviour to analyse trends in spending and highlight opportunities
• Develop and review company documents from media briefs to PR releases

Graduating with this qualification will set you up for a successful start to your career in marketing across a huge range of industries, both client-side and agency-side. By implementing key marketing skills in campaign research, briefing, and delivery across a range of channels, you'll become a celebrated team player in your organisation’s marketing activities. You’ll play a crucial role in the business success by being able to confidently analyse market trends and consumer behaviour, turning your findings into valuable marketing reports for your stakeholders identifying risks and areas of opportunity.

Technical Requirements

You will need regular access to a laptop, desktop computer or another device with the following:
An adequate and reliable internet connection; At least the equivalent of Microsoft Office or Office for Mac, with word-processing capabilities and spreadsheets; A PDF Reader installed; Full permissions to install and access third-party software as required. You will also need regular access to a laptop, desktop computer or device with an adequate camera to undertake video calls for assessments as required.