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SEO Specialist Courses

An SEO Specialist works with businesses to ensure their websites receive more online traffic. You’ll use techniques such as data analysis and keywords to improve a website’s ranking so it features more prominently with search engines and is more likely to get customers’ attention. An SEO Specialist works closely with marketing and IT professionals in their workplace.

An SEO Specialist needs to be able to analyse data and use it to create an action plan. You’ll need to be good with technology and also understand marketing principles. It’s important that you can work as part of a team and have strong communication skills.

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Popular SEO Specialist Courses

There are 2 courses available for people who want to become a SEO Specialist.

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Frequently Asked Questions

How much does an SEO Specialist earn?

In Australia, a full time SEO Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

What are the job opportunities for an SEO Specialist?

The number of people working in this industry has increased strongly in recent years. There are currently 51,400 people employed in this field in Australia and many of them specialise as an SEO Specialist. SEO Specialists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

How do I become a SEO Specialist?

If you’re thinking of a career as an SEO Specialist, enrol in an Advanced Diploma of Digital Marketing. This course will give you the tools to develop a digital marketing plan, use web analytics, paid search campaigns, email marketing and website optimisation. You’ll also explore topics including content strategy and social media.

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Job Pathways

Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.