Academy Xi
Digital Marketing: Elevate
Industry TrainingThe demand for digital marketing skills is booming, with over 21% projected job growth* in five years, and an average salary of $110,000. So, learning how to leverage digital channels and tools to generate leads, drive brand awareness, and acquire new customers can help boost your career.
This course will equip you with the theoretical and practical skills required to manage digital channels, generate data-driven insights, and develop digital marketing campaigns. You’ll walk away from this course with the skills needed to:
- Create and implement an end-to-end digital marketing campaign
- Develop personas and customer journey maps to guide channel planning
- Leverage a range of channels such as Search, Social Media, and Email
- Create impactful, shareable content and amplify its reach
- Use key email marketing automation tools
- Use data-driven insights to optimize your campaign
- Improve conversions by using UX and CX principles
Delivery mode
Academy Xi offers this course through the following delivery modes:
Online
Set your own study schedule and balance study with your other commitments.
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
- Pay-in-full online from $2,520*(RRP $2,800)
- Study Now, Pay Later: From $53.85 per week
Career opportunities
The Digital Marketing: Elevate will prepare you for the following roles.
Digital Marketer
A Digital Marketer conducts promotional campaigns using online and social media platforms. You might market a product or service or conduct promoti...
Digital Marketing Specialist
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as emai...
SEO Specialist
An SEO Specialist works with businesses to ensure their websites receive more online traffic. You’ll use techniques such as data analysis and keywo...
Search Engine Optimisation Specialist
A Search Engine Optimisation Specialist (SEO Specialist) uses a range of techniques to bring visitors to a website. You’ll liaise with clients to d...
Communications Coordinator
Communications Coordinators are a key part of the marketing team, taking care of social media content and digital production while monitoring curre...
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Email Marketing Specialist
An Email Marketing Specialist works as part of a digital marketing team to target customers through email campaigns. You might manage customer data...
E-Commerce Manager
An E-Commerce Manager oversees the online sales and digital presence of a company. You might work for a retail brand, an online marketplace, or any...
About Academy Xi
At Academy Xi, we’re building a bold community of ambitious changemakers. With our purpose-driven approach towards future-ready career development, we’re committed to unleashing powerful potential across people’s lives.
