Search Engine Optimisation Specialist Courses
A Search Engine Optimisation Specialist enhances website visibility by using various techniques and strategies to attract more visitors.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Search Engine Optimisation Specialist
Get qualified to work as a Search Engine Optimisation Specialist with a course recognised across Australia. Speak to a training provider to learn more.
The Digital Marketing: Elevate course is designed to equip students with both the theoretical and practical skills needed to manage digital channels and create effective digital marketing campaigns. Students will learn how to promote products or services through digital mediums such as social media, company websites, search engines, email, and display advertising. This course enables students to strategise like digital marketers and to build, monitor, and optimise campaigns using tools like Google Analyti...
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Estimated fee
From $60,000
The Bachelor of Business (Digital Marketing) equips students with skills in campaign development, implementation, and management. They will learn to handle diverse, data-driven digital marketing strategies and adapt to evolving trends for traffic optimization. The curriculum includes preparation for industry certifications, fostering proficiency in business economics, consumer behaviour, digital communication, problem-solving, negotiation, team building, and strategic thinking. Our faculty ensures readine...
Career opportunities
Estimated fee
From $60,000
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Common questions
How much does a Search Engine Optimisation Specialist earn?
In Australia, a full time Search Engine Optimisation Specialist generally earns $1,600 per week ($83,200 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Search Engine Optimisation Specialist?
The number of people working in this industry is expected to grow strongly in coming years. There are currently 12,000 people employed in this field in Australia and many of them specialise as a Search Engine Optimisation Specialist. Search Engine Optimisation Specialists may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
How do I become a Search Engine Optimisation Specialist?
If you’re planning a career as a Search Engine Optimisation Specialist, consider enrolling in a Bachelor of Science (Information Technology). You’ll develop the skills to manage IT systems and networks for a range of organisations. You’ll cover topics including coding and programming, building global relationships, managing complex IT projects and shaping business processes and IT strategies.
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More information
A Search Engine Optimisation Specialist (SEO Specialist) uses a range of techniques to bring visitors to a website. You’ll liaise with clients to determine their needs and find strategies to increase the number of people seeing online information. Search Engine Optimisation Specialists use keywords and other factors to determine a website’s placement in search engine results. You might work in the IT department of an organisation or as an external consultant.
Search Engine Optimisation Specialists must have strong technical skills and excellent analytical abilities. It’s important you can work as part of a team and communicate well with clients and colleagues. Search Engine Optimisation Specialists must be able to manage their time well and work on several projects at one time.
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