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A Digital Marketer conducts promotional campaigns using online and social media platforms. You might market a product or service or conduct promotional activities for a brand or organisation. Digital Marketers might carry out email campaigns, post on social media, use websites and create engaging blogs and vlogs to reach target audiences.
Digital Marketers should be up to date with current trends and have a good understanding of their target customers. You’ll need good interpersonal skills and be able to liaise with a range of stakeholders. Digital Marketers must have good communication skills and be able to generate innovative promotional ideas.
There are 7 courses available for people who want to become a Digital Marketer. These are the top 5 most popular courses.
Possible job outcomes:
The Digital Marketing short course is designed to enhance students' skills and build confidence in applying modern digital marketing strategies. Suitable for anyone, regardless of role or industry, this course provides the tools to drive growth through multichannel campaigns informed by data and customer insights. Whether students are experienced marketers aiming to stay ahead in the digital age or aspiring marketers looking to enter the field, this course equips them with in-demand digital marketing skills to make a significant impact. .
Average duration: 10 weeks.
The Digital Marketing: Foundations course provides a thorough introduction to digital marketing concepts, channels, and tools, ideal for learners from various fields such as brand or product management, business ownership, traditional marketing, or IT. This course is tailored for those eager to explore the essentials of digital marketing, including SEO, SEM, social media, and content marketing strategies. Students will learn to build campaigns and analyse data using Google tools, gaining a comprehensive overview of the digital marketing landscape. .
Average duration: 6 months.
Take your marketing skills and knowledge to a whole new level with the 10787NAT Advanced Diploma of Digital Marketing. During this 12 month nationally recognised qualification, you’ll develop a digital marketing plan — then implement the plan using web analytics tools, paid search campaigns, email marketing, website optimisation, display and video advertising. The course also covers: content strategy, SEO, and social media. Enquire now for the next intake dates and entry requirements..
Average duration: 12 months.
This course provides students with the foundation needed to create a data-driven digital marketing strategy to real-world challenges marketers confront daily. Diploma of Digital Marketing focuses on the background information and frameworks analysts need to be successful in today's digital business world..
The Graduate Certificate in Applied Business is designed to provide students with practical and theoretical knowledge in key business areas. This course covers essential aspects of business management, including strategy, operations, and organisational behaviour. It is ideal for professionals seeking to enhance their business acumen or for those transitioning into managerial roles. Students will gain skills in applying business principles effectively in various organisational contexts, preparing them for success in a range of business environments and leadership positions. .
In Australia, a full time Digital Marketer generally earns $1,440 per week ($74,880 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to see a strong increase in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketer. Digital Marketers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Digital Marketer, consider enrolling in an Advanced Diploma of Digital Marketing. You’ll learn to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Communications Coordinator
$1,500 weekly pay
Data Analyst
$1,400 weekly pay
Digital Content Creator
$1,250 weekly pay
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Email Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Media Coordinator
$1,150 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Social Media Manager
Learn more about Digital Marketer courses in your area.