Digital Marketing Specialist Courses
A Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Digital Marketing Specialist
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
BSB50620
Duration
6 months - 24 months
Study mode
Blended, On Campus, Online, RPL
Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets a...
Career opportunities
Duration
6 months - 24 months
Study mode
Blended, On Campus, Online, RPL
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The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets.
Career opportunities
10931NAT
Duration
12 months - 17 months
Study mode
On Campus, Online
This course provides students with the foundation needed to create a data-driven digital marketing strategy to real-world challenges marketers confront daily. Diploma of Digital Marketing focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Career opportunities
Duration
12 months - 17 months
Study mode
On Campus, Online
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The Digital Marketing: Elevate course is designed to equip students with both the theoretical and practical skills needed to manage digital channels and create effective digital marketing campaigns. Students will learn how to promote products or services through digital mediums such as social media, company websites, search engines, email, and display advertising. This course enables students to strategise like digital marketers and to build, monitor, and optimise campaigns using tools like Google Analyti...
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Related career opportunities
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Common questions
How much does a Digital Marketing Specialist earn?
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Digital Marketing Specialist?
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
How do I become a Digital Marketing Specialist?
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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More information
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as email campaigns, social media marketing or digital platforms such as websites and blogs. Digital Marketing Specialists monitor online activity and create digital content to target particular audiences.
Digital Marketing Specialists should have excellent communication skills and strong interpersonal abilities. It’s important you are creative and can come up with innovative promotional ideas. Digital Marketing Specialists must be up to date with current trends and understand the audience they are working with.
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