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Email Marketing Specialist Courses

An Email Marketing Specialist works as part of a digital marketing team to target customers through email campaigns. You might manage customer databases or create content for marketing campaigns. An Email Marketing Specialist follows a marketing strategy and may target a particular audience or focus on a specific message. You might be trying to sell a particular product or service, increase overall sales or encourage new customers.

Email Marketing Specialists need to be excellent communicators and they should be up to date with current trends. You should be familiar with a range of digital technologies and have a strong understanding of your customer base. Email Marketing Specialists should enjoy working as part of a team and be able to come up with creative ideas quickly.

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Popular Email Marketing Specialist Courses

There are 3 courses available for people who want to become an Email Marketing Specialist.

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Frequently Asked Questions

How much does an Email Marketing Specialist earn?

In Australia, a full time Email Marketing Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

What are the job opportunities for an Email Marketing Specialist?

This industry has experienced a strong growth in employment numbers over the last five years. There are currently 51,400 people working as a marketing specialist in Australia and many of them specialise as an Email Marketing Specialist. Email Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

How do I become an Email Marketing Specialist?

If a career as an Email Marketing Specialist interests you, consider an Advanced Diploma of Digital Marketing. This course explores email marketing, along with web analytics, paid search campaigns, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.

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Job Pathways

Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.