An Email Marketing Specialist works as part of a digital marketing team to target customers through email campaigns. You might manage customer databases or create content for marketing campaigns. An Email Marketing Specialist follows a marketing strategy and may target a particular audience or focus on a specific message. You might be trying to sell a particular product or service, increase overall sales or encourage new customers.
Email Marketing Specialists need to be excellent communicators and they should be up to date with current trends. You should be familiar with a range of digital technologies and have a strong understanding of your customer base. Email Marketing Specialists should enjoy working as part of a team and be able to come up with creative ideas quickly.
There is one course available for people who want to become an Email Marketing Specialist.