College for Adult Learning
Diploma of Marketing and Communication
Nationally Recognised Vocational Education and Training (VET)CAL’s Diploma of Marketing and Communication will prepare you to manage a wide range of aspects across marketing and communications, with crucial skills in end-to-end marketing project management, public relations, social media and digital campaign planning. You’ll gain key skills to strengthen your ability to make strategic business decisions, preparing you to take on senior marketing management roles within any organisation.
What you’ll learn
- Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
- Monitor consumer behaviour to analyse trends in spending and highlight opportunities
- Develop end-to-end campaigns across PR, social media, digital and traditional media
By completing this diploma, you’ll be prepared to confidently take your next steps into a marketing management role, with vital communications skills to support you. These will help you navigate the demands of marketing management, including the coordination of campaigns and advertising through to strategy development and reporting activities, identifying areas of opportunity and weakness within the market.
Technical Requirements
You will need regular access to a laptop, desktop computer or another device with the following:
An adequate and reliable internet connection; At least the equivalent of Microsoft Office or Office for Mac, with word-processing capabilities and spreadsheets; A PDF Reader installed; Full permissions to install and access third-party software as required. You will also need regular access to a laptop, desktop computer or device with an adequate camera to undertake video calls for assessments as required.
Delivery mode
College for Adult Learning offers this course through the following delivery modes:
Online
Set your own study schedule and balance study with your other commitments.
Entry requirements
Domestic Students
- There are no mandated entry requirements.
This diploma requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:
- BSBWRT411 Write complex documents
- BSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas
- BSBMKG433 Undertake marketing activities
- BSBMKG435 Analyse consumer behaviour
- BSBMKG439 Develop and apply knowledge of communications industry
OR have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of our Learning Coaches.
If you don’t meet the entry requirements yet, we offer the option to combine this qualification with our Pathway Package. This is perfect if you want to complete the diploma but need the entry requirement units. Find out more in your Course Guide, or speak to one of our Learning Consultants.
Additional requirements may apply.Course fees
At The College for Adult Learning, we understand that not all students are in a position to pay for their studies upfront.
For this reason, we offer flexible payment plans starting from $46 per week that can suit any lifestyle or budget.
Career opportunities
The Diploma of Marketing and Communication will prepare you for the following roles.
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Digital Marketing Specialist
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as emai...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Social Media Coordinator
A Social Media Coordinator manages social media accounts on behalf of an organisation. You might be employed by the company as part of their market...
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Market Research Analyst
A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in var...
Communications Officer
Communications Officers are part of the marketing and PR department, creating content and assisting with the development of communications strategi...
About College for Adult Learning
When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies - not just a piece of paper.
We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.
