River Oak College
Diploma of Marketing and Communication
Nationally Recognised Vocational Education and Training (VET)The BSB50620 Diploma of Marketing and Communication equips learners with advanced skills to plan, implement, and manage marketing and communication strategies that drive business growth. Learners will develop expertise in market research, campaign development, brand positioning, and stakeholder engagement, while also building leadership and project management capabilities. This qualification is ideal for marketing professionals, communication specialists, and managers seeking to take on senior roles in dynamic business environments.
At River Oak College, our courses are designed to reflect current marketing trends and digital practices, ensuring graduates are prepared to deliver innovative and effective campaigns.
You’ll learn specialised marketing and communication skills, including:
- Developing and implementing marketing and communication plans
- Managing brand positioning and customer engagement strategies
- Conducting market research and analysing consumer behaviour
- Leading marketing teams and projects to deliver outcomes
- Applying digital tools and platforms to optimise campaigns
- Ensuring compliance, ethics, and sustainability in marketing practices
Average Duration: 12-18 Months
Delivery mode
River Oak College offers this course through the following delivery modes:
Online
Set your own study schedule and balance study with your other commitments.
Delivery Mode: 12 x one-on-one session with your Trainer and Assessor
Estimated Hours per Week: 10 to 15 hours
Entry requirements
Domestic Students
- At least 2 years work experience in a related field OR
- Completed Certificate IV in Marketing and Communication or equivalent qualifications OR
Have completed the following units (or equivalent competencies):
- BSBCMM411 Make presentations;
- BSBCRT412 Articulate, present and debate ideas;
- BSBMKG433 Undertake marketing activities;
- BSBMKG435 Analyse consumer behaviour;
- BSBMKG439 Develop and apply knowledge of communications industry; and
- BSBWRT411 Write complex documents.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Course fees
Fee-for-Service: $4,995
Career opportunities
The Diploma of Marketing and Communication will prepare you for the following roles.
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Digital Marketing Specialist
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as emai...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Social Media Coordinator
A Social Media Coordinator manages social media accounts on behalf of an organisation. You might be employed by the company as part of their market...
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Market Research Analyst
A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in var...
Communications Officer
Communications Officers are part of the marketing and PR department, creating content and assisting with the development of communications strategi...
Engagement Manager
Engagement Managers create and maintain customer relationships through a variety of initiatives and strategies. They are the primary point of conta...
Customer Service Manager
Customer Service Managers oversee an organisation’s customer relations and after-sales service. They develop the customer service delivery standard...
Change And Communications Manager
A Change and Communications Manager oversees the implementation of major changes within a business or organisation. You might introduce changes and...
About River Oak College
At River Oak College, we believe education should work for the learner, not the other way around. Our focus is on creating flexible, nationally recognised training that fits around busy lives and delivers skills that make a real difference in careers and communities.
You are in expert hands. Our leadership team brings together more than 30 years of experience in education, training, and compliance. Collectively, we have supported over 3,000 learners, led award-winning training programs, and built respected RTOs from the ground up.
