Strathfield College
Diploma of Marketing & Communication
Nationally Recognised Vocational Education and Training (VET) Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets and financial plans, workplace innovation, project work.Delivery mode
Strathfield College offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- level 2/128 Chalmers Street, Surry Hills NSW 2010, Australia, NSW
- level 8/108 Lonsdale Street, Melbourne VIC 3000, Australia, VIC
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Have completed BSB42415 Certificate IV in Marketing and Communication or Have completed the following units (or equivalent competencies):
- BSBCMM411 Make presentations;
- BSBCRT412 Articulate, present and debate ideas;
- BSBMKG433 Undertake marketing activities;
- BSBMKG435 Analyse consumer behaviour;
- BSBMKG439 Develop and apply knowledge of communications industry; and
- BSBWRT411 Write complex documents.
or Have two years equivalent full-time relevant work experience.
Additional requirements may apply.Course fees
Career opportunities
The Diploma of Marketing & Communication will prepare you for the following roles.
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Digital Marketing Specialist
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as emai...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Social Media Coordinator
A Social Media Coordinator manages social media accounts on behalf of an organisation. You might be employed by the company as part of their market...
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Market Research Analyst
A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in var...
Communications Officer
Communications Officers are part of the marketing and PR department, creating content and assisting with the development of communications strategi...
Engagement Manager
Engagement Managers create and maintain customer relationships through a variety of initiatives and strategies. They are the primary point of conta...
