Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
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Delivery mode
This course is available in the following study modes:
Entry Requirements
There are no formal academic requirements
Entry requirements
- A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
- A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.
Language requirements
English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
- A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
- OR a minimum score of 575 on TOEFL
- OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
- OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
- OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
- OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
English test results must be no more than two years old.
Course fees
Course fee
$46,500
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For more information about this course and payment options please enquire now.
Related career opportunities
This course will prepare you for the following roles.
About Griffith University
With social responsibility at the heart of everything we teach, our pursuit of excellence goes beyond the purely academic—to us, being truly great means truly doing good.
In all we do, we strive to create positive, meaningful change in the lives of our students, their families and friends, and society at large.
At Griffith, we believe education is for everyone. No matter their background, we strive to provide the absolute best support to help our students reach their potential. We deliver unique opportunities, made possible through our rich and varied industry partnerships, so that they can access world-class experiences and rewarding careers.
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Griffith University
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