Media Buyer Courses
Media Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Media Buyer
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Estimated fee
From $50,976
Duration
24 months - 3 years
The Bachelor of Arts (Advertising) caters to Australia's competitive, ever-evolving advertising sector, promising both challenges and opportunities. This course effectively imparts conventional advertising techniques like design and consumer behaviour, while familiarizing students with digital and social media platforms. Graduates will be aptly prepared for roles including copywriting, media purchasing, brand management, and creative direction.
Career opportunities
Estimated fee
From $50,976
Duration
24 months - 3 years
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Estimated fee
From $39,135
The Bachelor of Arts (Marketing) focuses on proactive communication, information analysis, branding, and e-marketing. Students will learn about advertising, consumer behaviour, strategic marketing, and business research, while also understanding the ethical and social responsibilities of marketers. This course encompasses international marketing, services marketing, and the vital realm of e-marketing.
Career opportunities
Estimated fee
From $39,135
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Estimated fee
From $43,458
Duration
24 months - 3 years
Study mode
Blended, Distance, On Campus, Online
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability an...
Career opportunities
Estimated fee
From $43,458
Duration
24 months - 3 years
Study mode
Blended, Distance, On Campus, Online
Find a provider
Estimated fee
From $51,900
Study mode
Blended, Distance, On Campus, Online
The Bachelor of Business (Public Relations) focuses on effective communication between organisations and various stakeholders. Students will learn the essentials of crafting and executing strategic information plans to manage an organisation's public image. This course encompasses various facets such as business communication, digital marketing, and corporate branding. This foundational knowledge equips graduates to navigate ethical considerations and cultural contexts in modern public relations, ensu...
Career opportunities
Estimated fee
From $51,900
Study mode
Blended, Distance, On Campus, Online
Find a provider
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Related career opportunities
Browse occupations related to Media Buyer.
Common questions
How much do Media Buyers earn?
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.
Please note: These are median figures for full-time employees and should be considered a guide only.
What are the job opportunities for Media Buyers?
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
How do I become a Media Buyer?
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills.
Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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More information
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad-space on different channels such as radio, TV, social media, billboards, print media, and internet pay-per-click opportunities.
As a media buyer you’ll be working closely with the marketing department and advertising manager, and will need to secure cost-effective advertising opportunties that deliver maximum exposure to your target audience. You’ll also spend a lot of time analysing performance metrics, demographics, and projections.
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