Media Buyer Courses
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad-space on different channels such as radio, TV, social media, billboards, print media, and internet pay-per-click opportunities.
As a media buyer you’ll be working closely with the marketing department and advertising manager, and will need to secure cost-effective advertising opportunties that deliver maximum exposure to your target audience. You’ll also spend a lot of time analysing performance metrics, demographics, and projections.
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Popular Media Buyer Courses
There is one course available for people who want to become a Media Buyer.
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Possible job outcomes:
Media Buyer
Creative Director
Copywriter
Brand Manager
The Bachelor of Arts (Advertising) caters to Australia's competitive, ever-evolving advertising sector, promising both challenges and opportunities. This course effectively imparts conventional advertising techniques like design and consumer behaviour, while familiarizing students with digital and social media platforms. Graduates will be aptly prepared for roles including copywriting, media purchasing, brand management, and creative direction..
Average duration: 3 years.
Frequently Asked Questions
How much do Media Buyers earn?
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $1,758 per week ($91,416 annually). There may also be opportunities for performance incentives and bonuses.
Please note: These are median figures for full-time employees and should be considered a guide only.
What are the job opportunities for Media Buyers?
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
How do I become a Media Buyer?
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills.
Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
Job Pathways
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.