Media Planner Courses
Media Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Media Planner
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Estimated fee
From $50,976
Duration
24 months - 3 years
The Bachelor of Arts (Advertising) caters to Australia's competitive, ever-evolving advertising sector, promising both challenges and opportunities. This course effectively imparts conventional advertising techniques like design and consumer behaviour, while familiarizing students with digital and social media platforms. Graduates will be aptly prepared for roles including copywriting, media purchasing, brand management, and creative direction.
Career opportunities
Estimated fee
From $50,976
Duration
24 months - 3 years
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Estimated fee
From $39,135
The Bachelor of Arts (Marketing) focuses on proactive communication, information analysis, branding, and e-marketing. Students will learn about advertising, consumer behaviour, strategic marketing, and business research, while also understanding the ethical and social responsibilities of marketers. This course encompasses international marketing, services marketing, and the vital realm of e-marketing.
Career opportunities
Estimated fee
From $39,135
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Estimated fee
From $43,458
Duration
24 months - 3 years
Study mode
Blended, Distance, On Campus, Online
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability an...
Career opportunities
Estimated fee
From $43,458
Duration
24 months - 3 years
Study mode
Blended, Distance, On Campus, Online
Find a provider
Are you seeking a dynamic career in advertising? The Bachelor of Communication (Advertising) is the perfect starting point for sales copywriters, brand managers, and advertising executives.
Advertising professionals need a solid understanding of advertising and marketing principles, plus the skills to develop and communicate a clear brand message. The Bachelor of Communication (Advertising) develops this expertise so you can create compelling marketing copy and advertising strategies for your clients.
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Related career opportunities
Browse occupations related to Media Planner.
Common questions
How much do Media Planners earn?
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
What are the job opportunities for Media Planners?
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
How do I become a Media Planner?
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications.
To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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More information
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out market research then create advertising campaigns to promote the organisation’s products, services, and brand awareness across a range of media channels.
As a Media Planner you could be carrying out demographic research on a client’s target audience, negotiating the price of a contract for TV advertising, analysing the conversion rates of a recent advertising campaign, attending a meeting with the marketing team to review the upcoming budget, preparing a report on media performance, or just reading up on the latest industry development and trends.
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