Media Planner Courses
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out market research then create advertising campaigns to promote the organisation’s products, services, and brand awareness across a range of media channels.
As a Media Planner you could be carrying out demographic research on a client’s target audience, negotiating the price of a contract for TV advertising, analysing the conversion rates of a recent advertising campaign, attending a meeting with the marketing team to review the upcoming budget, preparing a report on media performance, or just reading up on the latest industry development and trends.
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Popular Media Planner Courses
There are 2 courses available for people who want to become a Media Planner.
Online, On Campus
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Possible job outcomes:
Brand Manager
Marketing Manager
Media Planner
Campaign Manager
Social Media Manager
Business Development Manager
Sales and Marketing Manager
Digital Marketing Manager
Marketing Communications Manager
Account Manager
The Master of Management (Marketing) imparts contemporary management skills with a focus on marketing strategy and planning. Students will develop the confidence to manage organisations and achieve business objectives efficiently and effectively. This course is tailored for those seeking to excel in leadership roles, combining marketing acumen with broad management expertise to guide businesses towards success in dynamic market environments.
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Average duration: 21 months.
On Campus
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Possible job outcomes:
Media Advisor
Media Planner
Public Relations Manager
The Master of Strategic Communication offers advanced learning in public communication practices, ideal for graduates aiming for careers in corporate, government, health, marketing communication, advertising, or public relations. It also suits communication professionals aspiring to senior roles. This course encompasses both theoretical and practical aspects of contemporary issues, including ethical data collection and analysis for audience insights, digital media communication, and research-informed strategic communication. The focus is on developing sophisticated communication strategies and skills relevant to various professional settings.
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Average duration: 18 months.
Frequently Asked Questions
How much do Media Planners earn?
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
What are the job opportunities for Media Planners?
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
How do I become a Media Planner?
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications.
To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Job Pathways
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.