Kickstart your business career with Charles Sturt's Bachelor of Business. Gain essential business skills then choose from five business majors to open up a whole world of job opportunities. Opt for a finance major, focus on HR management, hone your strategic planning skills, select the marketing major, or pursue management and leadership.
Marketing Major
You'll learn essential marketing content - from understanding consumers and conducting market research, through launching product and service innovations, to formulating communication strategies to build long-term customer relationships and create value for customers, stakeholders and businesses. When you study marketing at Charles Sturt, you'll integrate contemporary topics such as digital and social media marketing, as well as social and sustainable marketing, into your learning.
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Delivery mode
This course is available in the following study modes:
Locations
Boorooma Street, North Wagga 2678
Elizabeth Mitchell Dr, Albury 2640
Panorama Avenue, Bathurst 2795
Entry Requirements
There are no formal academic requirements
Academic entry requirements
- A completed High School Certificate (or equivalent) with minimum ATAR required (including adjustment factors); OR
- Successful completion of at least two Bachelor degree level subjects (or Australian Qualifications Framework (AQF) equivalent) or higher in any discipline; OR
- A completed Vocational Education and Training (VET) Certificate III or higher, studied at a TAFE or Registered Training Organisation (RTO), or equivalent; OR
- A completed Tertiary Preparation Certificate (TPC) or bridging program studied at a TAFE, Registered Training Organisation (RTO) or University, or equivalent; OR
- Partial completion of a Vocational Education and Training (VET) Diploma, of at least 50% from a TAFE or Registered Training Organisation (RTO), or equivalent; OR
- Work experience of at least two years full time equivalence duration with some elements of management or supervision demonstrated by a detailed resume; OR
- Special Tertiary Admissions Test (STAT) with an equivalent ranking to the currently listed ATAR.
English language requirements
You can normally meet the English Language Proficiency (ELP) requirements for entry to most Charles Sturt University courses by doing one of the following:
- providing evidence of having completed a sufficient standard of study in English
- for undergraduate courses have obtained an Academic IELTS within the last 2 years with:
- a minimum overall score of 6.0
- no individual score below 5.5
- for postgraduate coursework courses have obtained an Academic IELTS within the last 2 years with:
- a minimum overall score of 6.0
- no individual score below 6.0
- for higher degree by research courses have obtained at Academic IELTS within the last 2 years with:
- a minimum overall score of 6.5
- no individual score below 6.0
- obtaining a qualification deemed to be equivalent to Academic IELTS (and its minimum scores) by Charles Sturt.
Course fees
Course fee
$45,408
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For more information about this course and payment options please enquire now.
Related career opportunities
This course will prepare you for the following roles.
About Charles Sturt University
We're committed to advancing higher education and research opportunities for the people of regional Australia. We bring strength and learning back to our regions and together, we make this a world worth living in.
We're improving economic and social wellbeing and creating sustainable ecosystems for future generations.
As Australia's leading regional university, we also promote social justice and human rights for First Nations Australians. We do this both within our regions and across Australia.
Legal name
Charles Sturt University
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