Product Marketing Manager Courses
A Product Marketing Manager develops and coordinates marketing strategies for products, monitors market trends, and manages promotional activities.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Product Marketing Manager
Get qualified to work as a Product Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.
Estimated fee
From $43,458
Duration
24 months - 3 years
Study mode
Blended, Distance, On Campus, Online
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability an...
Career opportunities
Estimated fee
From $43,458
Duration
24 months - 3 years
Study mode
Blended, Distance, On Campus, Online
Find a provider
Estimated fee
From $13,000
Study mode
Blended, On Campus
The Bachelor of Commerce (Honours) (Marketing) is a focused course providing in-depth specialist training in the analytical and research skills necessary for problem-solving in marketing practices or for preparing students for further academic pursuits, like a PhD. It equips students with a comprehensive understanding of marketing complexities. Graduates of this course have embarked on a broad range of successful careers, not only in marketing but also in varied business roles, establishing themselves in ...
Career opportunities
Estimated fee
From $13,000
Study mode
Blended, On Campus
Find a provider
BSBESB404
This unit covers the skills required to create and execute a marketing strategy aligned with a broader business plan. You will learn to analyse market data to improve performance and growth. This applies to individuals establishing self-employment or launching new ventures within larger organisations. The focus is on using market insights to reach customers effectively and ensure the venture's long-term success through structured, data-driven planning. Enquire now for a full list of entry requirements and...
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The Product Management: Transform course is perfect for those seeking a rapid entry into Product Management. Suitable for strategic thinkers who excel in leading diverse teams through various project phases, this course focuses on identifying unmet customer needs, addressing unresolved product issues, and devising feasible, financially viable solutions that add value to a business. It's designed for individuals ready to embrace a career that combines strategic oversight with practical problem-solving in a...
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Related career opportunities
Browse occupations related to Product Marketing Manager.
Common questions
How much does a Product Marketing Manager earn?
In Australia, a full time Product Marketing Manager generally earns $2,595 per week ($134,940 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Product Marketing Manager?
This industry is likely to experience moderate growth in employment numbers in coming years. There are currently 100,600 people working in this field in Australia and many of them specialise as a Product Marketing Manager. Product Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
How do I become a Product Marketing Manager?
If you’re interested in a career as a Product Marketing Manager, consider enrolling in a Bachelor of Business (Marketing). This course will give you the skills to take on a range of marketing roles and allow you to explore areas such as advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management.
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More information
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organisation to market their product or work as an external consultant. Product Marketing Managers generate marketing strategies and coordinate promotional activities. You might monitor customer trends and conduct market research.
Product Marketing Managers should be up to date with current trends and have strong communication skills. You’ll need to be creative and be able to come up with unique marketing ideas. Product Marketing Managers must have strong time management skills and should be able to work on several tasks at once.
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