Tailor your business degree to your career aspirations with a choice of 11 major study areas plus second majors, minors and electives. Graduate with deep knowledge and experience in your chosen major, equipping you as a professional in your chosen discipline. Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
Marketing Major
Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common—a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.
In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.
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Delivery mode
This course is available in the following study modes:
Locations
2 George St, Brisbane City 4000
Entry Requirements
You must meet ONE of the following requirements:
Completed Year 12 (ATAR optional) with ATAR score 70.00 or equivalent.
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
Year 12 early offer scheme
If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.
Course fees
Course fee
$51,900
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Related career opportunities
This course will prepare you for the following roles.
About Queensland University of Technology
Queensland University of Technology (QUT) is a major Australian university with a truly global outlook. Home to nearly 50,000 students, we’re providing real-world infrastructure, learning and teaching, and graduate skills to the next generation of change-makers.
Legal name
Queensland University of Technology
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