Marketing is a combination of specific actions, activities and processes an organisation uses to promote its goods or services. A key contributor to an organisation’s profitability and sustainable performance, it also provides value for consumers and for society on a broader scale. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.
The Marketing major will provide you with capabilities to work in rapidly changing markets, where organisations require a deep understanding of key strategic marketing issues – increased competition, changing demographics, buyer awareness, corporate social responsibility – that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible and informed decisions.
Enquire now
Delivery mode
This course is available in the following study modes:
Locations
4–6 Eastern Road, Macquarie University 2109
Entry Requirements
You must meet ONE of the following requirements:
Completed Year 12 (ATAR optional) with ATAR score 75.00 or equivalent.
Assumed knowledge
HSC Mathematics Standard 2 or equivalent. If you don't have the assumed knowledge, you're advised to include a quantitative methods elective unit in your first year of study.
Recognition of prior learning (RPL)
If you’ve completed prior study at diploma level or higher, you may be eligible for credit towards your degree.
Your prior learning may consist of:
- formal learning (post-secondary study)
- informal and non-formal learning (work and life experience).
English language requirements
When applying to study at Macquarie University, you’re required to provide evidence of proficiency in English.
You may satisfy the English language requirements if you’ve completed:
- senior secondary studies equivalent to the New South Wales HSC
- at least one year of full-time Australian or comparable tertiary study in a country of qualification.
The required standard of English for this degree is: IELTS band overall 6.5
Course fees
Course fee
$50,400
Enquire now
Related career opportunities
This course will prepare you for the following roles.
About Macquarie University
Macquarie University is recognised globally for its pre-eminence in key research disciplines, as well as for producing graduates who are among the most sought-after professionals in the world.
Uniquely located in the heart of Australia’s largest high-tech precinct, Macquarie brings together more than 44,000 students and 3000 staff in one thriving hub of discovery.
Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow.
Legal name
Macquarie University
More about Macquarie University