University of the Sunshine Coast
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationIn the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.
Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.
You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.
Delivery mode
University of the Sunshine Coast offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 1 Moreton Parade, Petrie, QLD
- 90 Sippy Downs Drive, Sippy Downs, QLD
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Recommended prior study
English; General Maths, Maths Methods or Specialist Maths
Entry requirements
For entry into most USC undergraduate degree programs, you need to have completed a minimum level of education similar to successful completion of Australian Year 12 with good grades.
English Language entry requirements for standard programs
English proficiency test results are regarded as valid for two years from the test date. Where more than one English proficiency test result has been submitted for assessment, UniSC may base its assessment on the most recent test.
- IELTS (Academic): Overall score of 6.0 with minimum 5.5 in each subtest
- TOEFL iBT: Overall score of 76 with minimum score of 18 for writing
- Pearson Test of English (PTE): Overall score of 50 with no subscore less than 50
- C1 Advanced/C2 Proficiency: Overall score of 169 or above with no less than 162 in each skill
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
About University of the Sunshine Coast
As a university with a strong commitment to achieving sustainability in terms of teaching, research and how we operate, we’re thrilled to be the top ranked Queensland university in the 2023 THE Impact Rankings. The Times Higher Education Impact Rankings are the only global performance tables that assess universities against the United Nations’ Sustainable Development Goals (SDGs) and measure the social and economic impact of an institution.
UniSC offers flexible study options at a network of teaching locations between Brisbane and the Fraser Coast.
UniSC is committed to creating a work and study environment which values the rich diversity of its staff and students.
