In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.
Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.
You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.
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Delivery mode
This course is available in the following study modes:
Locations
1 Moreton Parade, Petrie 4502
90 Sippy Downs Drive, Sippy Downs 4556
Entry Requirements
You must meet ONE of the following requirements:
Completed Year 12 (ATAR optional) with ATAR score 50.00 or equivalent.
Recommended prior study
English; General Maths, Maths Methods or Specialist Maths
Entry requirements
For entry into most USC undergraduate degree programs, you need to have completed a minimum level of education similar to successful completion of Australian Year 12 with good grades.
English Language entry requirements for standard programs
English proficiency test results are regarded as valid for two years from the test date. Where more than one English proficiency test result has been submitted for assessment, UniSC may base its assessment on the most recent test.
- IELTS (Academic): Overall score of 6.0 with minimum 5.5 in each subtest
- TOEFL iBT: Overall score of 76 with minimum score of 18 for writing
- Pearson Test of English (PTE): Overall score of 50 with no subscore less than 50
- C1 Advanced/C2 Proficiency: Overall score of 169 or above with no less than 162 in each skill
Course fees
Course fee
$43,458
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Related career opportunities
This course will prepare you for the following roles.
About University of the Sunshine Coast
As a university with a strong commitment to achieving sustainability in terms of teaching, research and how we operate, we’re thrilled to be the top ranked Queensland university in the 2023 THE Impact Rankings. The Times Higher Education Impact Rankings are the only global performance tables that assess universities against the United Nations’ Sustainable Development Goals (SDGs) and measure the social and economic impact of an institution.
UniSC offers flexible study options at a network of teaching locations between Brisbane and the Fraser Coast.
UniSC is committed to creating a work and study environment which values the rich diversity of its staff and students.
Legal name
University of the Sunshine Coast
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